Bold New World: The Essential Guide to Surviving and Prospering in the Twenty-First Century

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9781568360959: Bold New World: The Essential Guide to Surviving and Prospering in the Twenty-First Century

Offers an analysis of the future of our society in the information age, examining the impact of technology on economics, politics, work, communications, and our daily lives.

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What Future Shock was for the 1970s and Megatrends for the 1980s, Bold New World aims to be for the late 1990s and beyond. Knoke, an economist and international investment banker, proposes that we are entering "the Age of Everything-Everywhere," wherein changes in communications and transportation will erase the difference between near and far. In this "Placeless Society," nation-states may grow obsolete, and new ways will be devised for dealing with capital, labor, raw materials, and other resources, as well as social, political, and economic institutions. Companies such as Levi Strauss and McDonald's are already positioned globally, though well adapted to local tastes. Each chapter starts with futuristic scenarios that reflect how specific changes will affect such everyday world citizens as graphic designers, sales reps, automobile customers, students, domestic workers, CEOs, politicians, and terrorists. Virtual shopping means that everything will be in your size and delivered to your home without the bother of malls. Knoke as a futurist believes that by anticipating trends taking shape now, we can begin preparations for the dramatic--and often gloomy--changes soon to happen. Jennifer Henderson

From Library Journal:

As we approach the end of the millennium, prognosticators scramble with pen in hand to draw a picture of the future. Knoke draws the reader a picture of placelessness. According to Knoke, the limits of our dimension will melt away; time and place will lose relevance as we enter the age of Everything Everywhere. Globocorps will dwarf nation states with their money and power, while the gap between rich and poor will continue to widen. Time and space, if not completely conquered, will at least be manageable. At the beginning of every chapter, Knoke utilizes a series of vignettes that cleverly serve as scene-setters. The writing is engaging, at times reading more like a good sf novel than a glimpse into the future of world business. Despite some unsettling predictions about the loss of control and the fragility of our global web, Knoke remains positive about the future, seeing the coming century as a golden opportunity for humankind to capitalize on the promises of the 20th century. For public libraries.?Randy L. Abbott, Univ. of Evansville Libs., Ind.
Copyright 1996 Reed Business Information, Inc.

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Knoke, William
Published by Kodansha Amer Inc 1996-01-01 (1996)
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