Redhook: A Microbrew Success Story

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( 17 ratings by Goodreads )
 
9781568581064: Redhook: A Microbrew Success Story

Presents a behind-the-scences look at Seattle's Redhook Ale Brewery from its start in 1982 to national prominence

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From Kirkus Reviews:

A diverting history of the makers of Redhookmerry pranksters of the brewing businessmildly tainted by Seattleite Krebs's idolatrous tone. From a tumbledown converted transmission shop in Ballard, Wash., came Redhook Ale, an offbeat craft beer that was to the brewing business what Starbucks was to coffee: a blast of fresh air, loaded with character and flavor. And little wonder, as both were the brainchild of Gordon Bowkerin Redhook's case, along with Paul Shipman and the whole brew house cast. Red hook cultivated an eccentric image as the maker of an eccentric product, an ale that reviewers at first described as tasting ``like bananas.'' The wild northwest yeast gave it distinction, claimed Redhooks makers; it was the Belgian style they were really after, they claimed. Actually, the yeast was contaminated, but by then they had a following, so why announce their continuous tinkering? Still, tinker they did, finally getting the yeast right with a chemists help, and also going public, the first microb rewer to do so, with a stock offering that shot skyward. The microbrew market has since bottomed out, and Redhook's bohemian image has been tarnished by expansion that robbed it of its handcrafted cachet. Krebs complements the Redhook story with lots of e ntertaining craft brew tidbits (what puts the steam in Anchor, when is a bottom-fermenting beer an ale), but he also creates a godlike aura around both Bowker and Shipman, as if no one else ever had a good idea when it came to fashioning authentic local p roducts that educated the American palate. The early years make the story herea time when food and drink were in as much ferment as Redhook's bitterand Krebs does tell the story with flair. (20 b&w photos, not seen) -- Copyright ©1998, Kirkus Ass ociates, LP. All rights reserved.

Review:

"A surprisingly candid, revealing, and informative inside story from the decade's hottest little industry. I have known the two principal characters for almost twenty years, and helped inspire their dream, but I now have a far better understanding of their business triumphs and calamities." -- Michael Jackson, author of ULTIMATE BEER

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