Direct Mail for Book Publishers shows how you can compete with the larger publishers by taking your message directly to the reader. Study the rules of direct mail such as repetition, timing, response formulas, and profit analysis. Learn to find and evaluate lists. Follow the plan for drafting your brochure and cover letter; assemble a direct mail package that brings results. This Report also shows you how to assemble your own lists to rent to others-providing you with a new profit center. If you have a non-fiction book with an identifiable audience (and can find or assemble a mailing list for it), you may use direct mail successfully to sell books..
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Dan Poynter, DanPoynter@ParaPublishing.com This Special Report is one of a series of resources for book publishers.About the Author:
Dan Poynter is the author of 74 books (including The Self-Publishing Manual) and the grandfather to thousands more. He has also produced 45 special reports, 500 magazine articles, 10 audio tapes and two video tapes-most on book marketing. His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in US News & World Report. The media comes to Dan because he is the leading authority on book marketing. A consultant to the book publishing industry, he was recently presented with the Benjamin Franklin Award for lifetime achievement for helping publishers sell more books. Dan is a past vice-president of the Publishers Marketing Association.
Dan Poynter fell into publishing. He spent eight years researching a labor of love. Realizing no publisher would be interested in a technical treatise on the parachute, he went directly to a printer and self-published. The book sold, the orders poured in and he suddenly found he was a publisher himself.
In 1973, he became interested in a new aviation sport, couldn't find a book on the subject so he sat down and wrote one. After four months of writing and intense research which took him from coast to coast, he delivered the manuscript to the printer. So far, Hang Gliding has sold over 130,000 copies a bestseller!
Continuing to write, Dan produced 74 books and revisions, of which some have been translated into Spanish, Japanese, Russian, British English and German. Over the years, Dan has developed a system of writing which makes it all so easy and fun. His books are loaded with facts and figures and contain detailed inside information. They are always up-to-date because he revises them before going back to press.
Dan has sold many of his manuscripts to publishers, he has published several authors and he has self-published. He is unique in that he has experienced all methods of publishing from every side. He is probably the most rounded, objective and experienced person in book publishing.
For many years, Dan ran Para Publishing all by himself. In fact, he was often billed as the world's largest one-person publishing company. As a one-man show, an author/publisher who handled all the writing, publishing and promotion, office management and shipping himself, Dan is in the best position to advise a first time self-publishing author who is on a limited budget.
Today, Dan has staff, a number of products (books, reports, tapes, seminars, etc.) and a large plant. He travels extensively and in 1994, he skydived into the North Pole from a Russian transport plane at 10,000 feet. When you have your own business and control your own product, you can pursue your dreams.
Dan was prompted to write this book because so many publishers wanted to know his secret to selling so many books. Now he is revealing to you the secrets of writing, printing and selling your book-the good life of self-publishing.
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