Opportunities are expanding for work in commercials, while the competition is tightening. Breaking into Commercials educates readers on how to find those opportunities, fine-tune their skills, and attain the competitive edge needed to succeed. With hundreds of tips, the book features interviews with prominent professionals who book, represent, and cast talent in every state in the U.S.
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Terry Berland is an award-winning casting director and the former head of casting for the third largest ad agency in the world, BBDO in New York. She now heads her own casting company and teaches Acting in Television Commercials workshops throughout the country. Deborah Ouellette is an award-winning entertainment-industry photographer and writer who often serves as a judge and guest speaker at regional and national modeling competitions.From Booklist:
The wisdom of a veteran casting director and the viewpoint of a photographer-writer mix well to give newcomers to commercial acting all the how-tos, tips, and references to break in. After all, the reasoning goes, more than 60,000 commercial roles are cast each year, so why not get in on it? On the basis of their collective experience and interviews with more than 75 industry pros, Berland and Ouellette completely debunk some of the myths surrounding success: that talent is the only quality that matters; that you can pay to get on camera; and that all you need for voice-overs is a great demo tape. Wrong, wrong, wrong. Here, aspiring actors are walked through every stage of the process, from resumepreparation and getting head shots to residual and contract explanations. Summaries at the end of chapters help focus on what has been learned, and straight text is interspersed with question-and-answer interviews. A good reality check about acting for both kids and adults. Barbara Jacobs
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Book Description GuildAmerica Books, 1997. Hardcover. Book Condition: New. book. Bookseller Inventory # M156865426X
Book Description GuildAmerica Books, 1997. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P11156865426X