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For the Record: The Life and Work of Alex Steinweiss - Softcover

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9781568982243: For the Record: The Life and Work of Alex Steinweiss

Synopsis

Before Alex Steinweiss invented the album cover in 1938, at the age of 23, all albums came in plain brown wrappers. Steinweiss's idea to create a package that would protect the record and that had something visual on the outside to lure the consumer was a huge success; sales of the record "Smash Song Hits by Rodgers and Hart" soared. That simple idea revolutionized the record business and spawned an entire new field of illustration-album cover art-that is now inseparable from the product it announces. Steinweiss's covers are still regarded as icons of the genre. He designed them as miniature posters, with eye-catching graphics, distinctive and vivid colrs, and creative, even playful, typography, often incorporating his much-imitated "Steinweiss scrawl" lettering. The Steinwiess style went hand in hand with the golden age of jazz, classical, and popular music dominated by Columbia, RCA, Decca, Victor, and London Records. This book collects over 125 of the most famous and original graphics created by Steinweiss, including cover designs for Benny Goodman, Xavier Cugat, the New York Philharmonic, the Philadelphia Orchestra, Billie Holiday, Count Basie, Cole Porter, Cole Porter, Duke Ellington, Leonard Bernstein, Dizzy Gillespie, Esquivel, and many others. Designed at the same size as a 45 rpm record, this chunky book is not only a feast of graphic design, but also offers an illustrated history of music in the '30s, '40s, '50s, and '60s. Anecdotes on musicians? history of album cover design? Brief essays by Steven Heller and Jennifer McKnight-Trontz discuss Steinweiss's career and the indelible mark he has left on the graphic design and music industries. A must-have for music fans and designers alike.

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About the Author

Jennifer McKnight-Trontz is a writer and designer living in south Florida whose books include Hang in There!, How to Be Popular, Yes You Can, and The Good Citizen's Handbook.

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Alex Steinweiss, Jennifer McKnight-Trontz, (Introduction) Steven Heller
Published by Princeton Architectural Press, 2000
ISBN 10: 1568982240 ISBN 13: 9781568982243
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Paperback. Condition: Good. As the art director of Columbia Records, and later as a freelance designer working for such labels as Decca, London, and Everest, Steinweiss was the undisputed king of the field he'd created. Using eye-catching illustrations, vivid colors, and playful typography, Steinweiss gave visual form to a golden age of classical, jazz, and popular music, creating albums for such luminaries as Louis Armstrong, Bela Bartok, Leonard Bernstein, Paul Hindemith, and Igor Stravinsky, among others. This volume charts his entire career, featuring more than 150 full-color reproductions of his covers. Addenda. 212p. Seller Inventory # 2729113

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McKnight-Trontz, Jennifer; Steinweiss, Alex
Published by Princeton Architectural Press, 2000
ISBN 10: 1568982240 ISBN 13: 9781568982243
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Condition: good. This book is in good condition. The cover has minor creases or bends. The binding is tight and pages are intact. Some pages may have writing or highlighting. Seller Inventory # BRV.1568982240.G

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Jennifer McKnight-Trontz and Alex Steinweiss
Published by Princeton Architectural Press, 2000
ISBN 10: 1568982240 ISBN 13: 9781568982243
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Paperback. Condition: Like New. First Edition. First Edition, First Printing. Not price-clipped. Published by Princeton Architectural Press, 2000. Octavo. Paperback. Book is like new. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York. Seller Inventory # 315313

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ISBN 10: 1568982240 ISBN 13: 9781568982243
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Soft cover. Condition: Very Good. 1st Edition. 1st printing (2000). 208pp. VG+ copy. Seller Inventory # 005760

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Published by Princeton Architectural Press, 2000
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McKnight-Trontz, Jennifer, Steinweiss, A
Published by Princeton Architectural Press, 2000
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ISBN 10: 1568982240 ISBN 13: 9781568982243
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Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned1568982240

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