An outspoken voice in the world of graphic design for more than twenty years, Paula Scher has developed a worldwide reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In Make in Bigger, Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the leading designers in the United States, and possibly the most famous female graphic designer in the world. Pointed and funny, it is an instructive guide for all those who navigate the difficult path between clients, employees, corporate structures, artists, and design professionals. Make it Bigger provides a survey of Scher's groundbreaking work, from her designs as art director at Columbia Records, to her identity for New York's Public Theater, to her recent work for the New York Times, Herman Miller, and the American Museum of Natural History's Rose Center planetarium.
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Paula Scher is a partner in the design firm Pentagram and a member of the Art Directors Club Hall of Fame. She has won countless awards for her work, including the Chrysler Design Award and an AIGA Medal for distinguished service to the profession. Her albFrom Library Journal:
"Make it bigger"-a familiar refrain to any graphic designer accustomed to presenting layouts to clients-is an apt title for a book that examines the graphic design profession primarily through the lens of the business community it serves. Veteran designer Scher draws from over three decades of design experience to provide readers with a firsthand account of the creative process, that is, advancing good ideas and personal vision within the corporate cultures and organizational dynamics that are predisposed to resist them. A focus on the collaboration necessary to bring design ideas to life sets this book apart from others in the genre. In addition to an interior packed with familiar work, the book's cover and jacket provide visual stopping power that supports the author's approach. Unfortunately, the book itself won't stand up well to heavy use. Though this work is mainly about the design profession, it will appeal to anyone working in a creative field, whether he or she is attempting to advance creative ideas or to chart a career trajectory concerned with personal growth and development. Best suited for larger public libraries or libraries with extensive liberal arts, fine arts, or business sections.
Phil Hamlett, Turner & Assoc., San Francisco
Copyright 2002 Reed Business Information, Inc.
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Book Description Princeton Architectural Press, New York, 1001. Hard Cover. Book Condition: Book good. First Edition. 250 pp. Coloured illustrations. Oblong. Bookseller Inventory # 18173
Book Description Princeton Architectural Press, 2002. Hardcover. Book Condition: Used: Good. First Edition. Good+ hardcover. First Printing with full number line. Spine is creased, binding remains tight, sturdy, and square; pictorial boards, illustrations and text also very good. Shelfwear is very minor. NOT an ex-library copy, NO remainder mark, NOT a book club. Ships from Dinkytown in Minneapolis, Minnesota. Bookseller Inventory # 234967
Book Description Princeton Architectural Press 2002-08, 2002. Hardcover. Book Condition: good. 1ST. 1568983328. Bookseller Inventory # 688696
Book Description Princeton Architectural Press, 2002. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG1568983328
Book Description Princeton Architectural Press, 2002. Hardcover. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P021568983328