Direct Public Offerings: The New Method for Taking Your Company Public

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9781570711466: Direct Public Offerings: The New Method for Taking Your Company Public
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THE NEW METHOD FOR TAKING YOUR COMPANY PUBLIC Direct Public Offerings thoroughly explains how small, mid-size and large companies can successfully sell stock directly to their customers and how investors can profit from this hot new trend in corporate growth. This book will introduce you to the revolutionary field of direct public offerings, explaining in user-friendly terms what it is, how and why it works and how to do it with your company. With increasing numbers of growing businesses participating in the past five years, direct public offerings have become a viable alternative for both companies and investors. In Direct Public Offerings, Drew Field, the pioneer in applying direct marketing technology to selling securities, thoroughly covers everything from government regulations to correct market timing and pricing your shares. Informative sections include:

--The step-by-step process to executing a direct public offering

--Why now is a great time to go public

--Legal and accounting issues in easy-to-understand terms

--How to determine if public ownership is right for your company

--How to make your company appealing to investors

--How to market shares on the Internet

--Case studies of successful offerings

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About the Author:

Drew Field has provided direct share marketing advisory services since 1976, helping clients raise over $100 million in Direct Public Offerings of corporate shares to individual investors. As a securities lawyer and CPA, Field has not only advised companies on DPOs, but also provided consultation on private financings, acquisitions and restructurings. Field's expertise is widely syndicated, with columns appearing in Management Review, Business Horizons, San Francisco Business Times, as well as more than 10 banking journals nationwide. He has also appeared in many business publications and major newspapers, including Inc., U.S. News & World Report, The Wall Street Journal, The Los Angeles Times and The San Francisco Chronicle.

Field has been a member of the California State Bar since 1960 and Certified Public Accountant in California since 1961.

Excerpt. Reprinted by permission. All rights reserved.:

from the Introduction

You can use this book in several different ways. If you are fairly new to the subject of public shareownership, then a front-to-back reading is recommended. Perhaps you know a fair amount about corporations and securities markets, but you doubt this book's premises--that individuals would like to invest in corporate shares but the mechanism is not currently accessible to them. If so, then Chapters One and Two may help you to believe these premises really are true.

You may own a business now and wonder if going public is the right objective. Perhaps you dream of becoming an entrepreneur but are blocked by the thought of being choked by a shortage of equity capital. Or you may be a lawyer of other advisor to these entrepreneurs or would-be entrepreneurs. Chapter Three provides the tools for deciding whether public shareownership is the right path for you or your client.

If an underwritten public offering is in the cards for your business, or if you have always wondered what the mystery of going public was all about, Chapter Four should cast light on the process. For those of you who are ready to get started, Chapter Five can guide you through a Direct Public Offering.

Marketing shareownership brings into play all of the federal and state laws that were intended to protect investors from unscrupulous or reckless perpetrators of scams and failures. There may not seem to be much of a relationship between the regulatory hurdles and the real frauds that occur, but compliance with the rules of the game is essential. Chapter Six, "The Regulatory Framework," is a beginning guide to choosing the right course and making the right decisions to stay within the law.

Direct Public Offerings and the Internet seem to have been meant for each other. They both are about direct access by individuals, without interpreters or gatekeepers. Chapter Seven describes the beginnings of this relationship between DPOs and the Internet.

You can dip into the subject at any point by turning to the Glossary. Virtually everyone, from complete novices in the world of business to corporate securities or direct marketing professionals, will find the Glossary useful. It joins the inside terms of these two specialties and defines them in the context of Direct Public Offerings.

It has been nearly 40 years since I first helped a company go public, through an underwritten IPO. My experiences as a securities lawyer for entrepreneurs convinced me there had to be a better way. The DPO is that better way. For most entrepreneurs today, it is the only way. I hope this book will convince you of that and help guide you through a Direct Public Offering.

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