Financing the Sport Enterprise

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9781571675200: Financing the Sport Enterprise

Designed to meet the standards established by the National Association for Sport and Physical Education (NASPE) and the North American Society for Sport Management (NASSM), this book is intended to provide professional practitioners and students in sport management a book with comprehensive survey coverage of the many traditional and innovative aspects of financial management. The focus of this text is upon the basics of financial management including, but not limited to:

* diversification of revenue,
* acquisition of revenue resources,
* financial management,
* auditing,
* sponsorships,
* licensing,
* franchises,
* fund raising, and more.

Different from most general finance texts, this book focuses on and uses many examples specific to the sports field. Plus, it has many practical examples and ideas for the practitioner to use:

* what are the 15 vital components to consider in making a sponsorship proposal? See page 119.
* what 11 key points are involved in licensing? See pages 125-128.

With this knowledge, readers will be able to take a proactive role in confronting the fiscal challenges faced by their organization.

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About the Author:

Dr. Thomas H. Sawyer

Dr. Sawyer is a professor of Physical Education, Recreation and Sport Management at Indiana State University. He has authored or co-authored seven books. He is past President of various state and national associations: past President, Indiana branch of the American Association of Health, Physical Education, Recreation and Dance and the American Association of Active Lifestyles and Fitness. He is editor of the Indiana AHPERD Journal, and former editor of the Journal of the Legal Aspects of Sport, and Dance’s Law Review.

Dr. Sawyer has been honored many times by his peers, the latest being the 2003 AAALF Honor Award and the 2004 AAHPERD Honor Award.

Dr. Sawyer is President of the Indiana Center for Sport Education (ICSE). It provides the following services; coaching education seminars, risk management and liability seminars, sport and recreation safety consultation, and risk management audits.

Dr. Michael G. Hypes

Dr. Hypes is Assistant Professor of Sport Management at Morehead State University.

He has written chapters for five textbooks and has presented at the state, regional, national and international levels.

He has served as Chair of the National Council on Facilities and Equipment, member of the Board of Directors for the American Association for Active Lifestyles and Fitness, and as assistant editor of Indiana AHPERD Journal and Newsletter, the Journal of the Legal Aspects of Sport, and the Tennessee AHPERD Journal.

Ms. Julia Ann Hypes

Ms. Hypes earned a MSS in Sport Management from the US Sports Academy. She has worked as Sports Information Director at Saint Mary-of-the-Woods College.

She has held positions in facility/event management, team travel, budgeting and fund raising at the college level. Ms. Hypes has written chapters for textbooks and has presented at the state, regional, national and international levels.

Julia Ann Hypes is an Assistant Professor of Sport Management at Morehead State University.

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