Persuasive Communication, Second Edition

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9781572307025: Persuasive Communication, Second Edition
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This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

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About the Author:

James B. Stiff, PhD, is President of Trial Analysts, Incorporated, a litigation consulting firm with offices in Dallas and College Station, Texas. He previously taught at Michigan State University, Arizona State University, and the University of Kansas.

Paul A. Mongeau, PhD, is a Professor at the Hugh Downs School of Human Communication at Arizona State University. He previously spent 15 years teaching at Miami University in Oxford, Ohio.

Excerpt. Reprinted by permission. All rights reserved.:

I. Fundamental Issues in Persuasion Research
1. Concepts, Definitions, and Basic Distinctions
2. Investigating Persuasive Communication
3. Examining the Attitude-Behavior Relationship
4. The Effects of Behavior on Attitudes

II. Components of Persuasive Transactions
5. Source Characteristics in Persuasive Communication
6. Persuasive Message Characteristics: Rational Appeals
7. Persuasive Message Characteristics: Emotional Appeals
8. Receiver Characteristics
9. Characteristics of Persuasive Settings

III. Persuasion Models
10. Cognitive Models of Persuasion
11. Models of Interpersonal Compliance
12. Producing and Resisting Influence Messages
13. Persuasive Communication Campaigns

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Book Description The Guilford Press. Paperback. Condition: New. 351 pages. Dimensions: 9.0in. x 6.0in. x 0.9in.This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781572307025

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