Target Marketing: Researching, Reaching and Retaining Your Target Market

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9781574100273: Target Marketing: Researching, Reaching and Retaining Your Target Market
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Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.

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Linda Pinson, Jerry Jinnett (Editor)
Published by Dearborn Financial Publishing (1996)
ISBN 10: 1574100270 ISBN 13: 9781574100273
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Linda Pinson; Jerry Jinnett
Published by Dearborn Trade Pub (1996)
ISBN 10: 1574100270 ISBN 13: 9781574100273
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