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Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.
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Book Description Dearborn Financial Publishing, 1996. Paperback. Condition: New. 3 Sub. Seller Inventory # DADAX1574100270
Book Description Dearborn Trade Pub, 1996. Condition: New. book. Seller Inventory # M1574100270