Items related to The Manager's Guide to Competitive Marketing Strategies,...

The Manager's Guide to Competitive Marketing Strategies, Second Edition - Hardcover

 
9781574442342: The Manager's Guide to Competitive Marketing Strategies, Second Edition
View all copies of this ISBN edition:
 
 
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.
The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.
You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.

Features
·

"synopsis" may belong to another edition of this title.

About the Author:
Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.
Review:
"This book is a pragmatic examination of a 21st century manager, and the second edition of this book updates the reader to the latest techniques in developing competitive strategies." --European Foundation for Management Development Promo Copy "The Manager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution nager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution

"About this title" may belong to another edition of this title.

  • PublisherCRC Press
  • Publication date1999
  • ISBN 10 1574442341
  • ISBN 13 9781574442342
  • BindingHardcover
  • Edition number2
  • Number of pages448
  • Rating

Other Popular Editions of the Same Title

9781854183705: Manager's Guide to Competitive Marketing Strategies

Featured Edition

ISBN 10:  ISBN 13:  9781854183705
Publisher: Thorogood, 2006
Hardcover

  • 9788130903491: THE MANAGER'S GUIDE TO COMPETITIVE MARKETING STRATEGIES: 3RD ED

    VIVA B..., 2007
    Softcover

  • 9781854183651: The Manager's Guide to Competitive Marketing Strategies

    Thorogood, 2006
    Softcover

  • 9780814477489: Manager's Guide to Competitive Marketing Strategies

    Amacom..., 1990
    Softcover

  • 9780814459102: Manager's Guide to Competitive Marketing Strategies

    Amacom..., 1989
    Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Paley, Norton
Published by CRC Press (1999)
ISBN 10: 1574442341 ISBN 13: 9781574442342
New Hardcover Quantity: 4
Seller:
Textbooks_Source
(Columbia, MO, U.S.A.)

Book Description Hardcover. Condition: New. 2nd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000429789N

More information about this seller | Contact seller

Buy New
US$ 95.25
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Seller Image

Paley, Norton
Published by Routledge (1999)
ISBN 10: 1574442341 ISBN 13: 9781574442342
New Hardcover Quantity: 1
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)

Book Description Condition: New. Seller Inventory # 608442-n

More information about this seller | Contact seller

Buy New
US$ 123.13
Convert currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, rates & speeds
Seller Image

Paley, Norton
Published by CRC Press (1999)
ISBN 10: 1574442341 ISBN 13: 9781574442342
New Hardcover Quantity: 10
Seller:
booksXpress
(Bayonne, NJ, U.S.A.)

Book Description Hardcover. Condition: new. Seller Inventory # 9781574442342

More information about this seller | Contact seller

Buy New
US$ 125.78
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Seller Image

Paley, Norton
Published by CRC Press (1999)
ISBN 10: 1574442341 ISBN 13: 9781574442342
New Hardcover Quantity: 1
Seller:
GreatBookPricesUK
(Castle Donington, DERBY, United Kingdom)

Book Description Condition: New. Seller Inventory # 608442-n

More information about this seller | Contact seller

Buy New
US$ 139.60
Convert currency

Add to Basket

Shipping: US$ 18.93
From United Kingdom to U.S.A.
Destination, rates & speeds