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Discusses the future of interactive television and its impact on society.
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Phillip Swann is the President and Publisher of TVPredictions.com. He was the founder of TV Online Magazine, the nation's first magazine on Interactive TV, and he has been a guest expert on TV and technology topics on such shows as The NBC Nightly News with Tom Brokaw, CNET TV and Tech TV's Silicon Spin.Review:
"...a must for anyone involved in the business of marketing the future." -- Upsidetoday.com -- UpsideToday.com, December 2000
"An i-opener for those who wonder what interactive TV is going to be all about...[TVdotCOM] is also a page-turner...penned by an expert writer." -- John Townley, Correspondent, InternetNews.com, StreamingMediaWorld.com
"Some of his predictions are already proving themselves true." -- Tracy Romine, CNET Radio. -- Tracy Romine
"TV dot COM is giving clarity to the biggest revolution in TV viewing since color or the remote control." -- Larry Marcus -- Walden VC
"TVdotCOM ‘gets it’ when it comes to previewing why ITV has such a bright future...TVdotCOM is a good read for anyone pondering the ITV space.” -- Greg Gudorf, Senior VP, Internet Business Development, Sony Electronics
"The so-called ‘new economy’ is changing fast...[Phil Swann's] predictions in TVdotCOM are already proving themselves true." -- Tracy Romine, CNET Radio 910, San Francisco
“TVdotCOM is the first book to demystify the key issues facing today’s media world." -- Larry Namer, CEO, Television.com
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Book Description TV Books, 2000. Condition: New. book. Seller Inventory # M1575001772