NEW INVESTOR RELATIONS (Bloomberg) - Hardcover

Cole, Benjamin Mark

9781576601358: NEW INVESTOR RELATIONS (Bloomberg)

Hardcover

ISBN 10: 1576601358 ISBN 13: 9781576601358

Publisher: Kogan Page, 2003

Across America in thousnds of publicly traded companies, investor relations (IR) professionals and top executives are struggling to communicate corporate news effectively in an on-edge, suspicious environment of 24/7 financial information. Billions in stock value can be gained or obliterated quickly. based in no small part on how well the IR pros make the company's case and manage expectations. Earnings announcements, analyst reports, insider stock transactions (even if legal), and more all have a magnified impact on stock movements in today's climate. With contributions from leading IR experts, Benjamin Mark Cole has put together an incisive and practical blueprint for success in investor relations today. Filled with ancedotes and case studies of good--and bad--IR, this book provides indispensable, hands-on guidance.

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Book Description:

in the new investor relations, leading professionals in the field provide much needed guidance and strategy for communicating with investors.

Synopsis:

Shareholder lawsuits, accounting and financial reporting scandals, 24/7 business media, the growing ubiquity of the Internet, public calls for increased disclosure and transparency...the landscape surrounding Wall Street and publicly held corporations has changed more than at any time since the Great Depression. Investor relations professionals face the challenge of rebuilding credibility and strengthening relationships with the investment community and the public. In "The New Investor Relations", leading professionals within the field provide much needed guidance and strategy for navigating through today's communications maelstrom. Part 1 explores the "new look" in IR fundamentals, from disclosure practices to company positioning. The section includes an overview of the demands imposed by the Sarbanes-Oxley Act, Regulation FD, and other regulatory strictures, and discusses the growing and significant nexus between IR and PR.Part 2 details the IR implications for different financing scenarios-from stock buyback programs to business combination transactions, private placements, and IPOs.Special circumstances require special tactics, and Part 3 of the book covers the challenging problems of crisis management and proxy wars.

One such example was the high-profile attempt by shareholders to derail the acquisition of Compaq by Hewlett- Packard in 2001, and the section closes with an in-depth case study of that proxy battle and its fallout. In the concluding Part 4, the book offers an array of unique perspectives, from IR for microcap companies and for non-U.S. issuers to the critical role good (or bad) IR can play in the credit-rating process.Finally, an investment manager reminds practitioners what the institutional audience is - and is not - looking for in timely company information. "The New Investor Relations" provides a wealth of both strategic and tactical advice on how best to manage IR in the twenty-first century. This volume is a critical resource for top executives and IR professionals who face the tough challenge of restoring investor confidence in today's highly charged and demanding corporate atmosphere.

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