Full Frontal PR: Building Buzz About Your Business, Your Product, or You

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9781576601815: Full Frontal PR: Building Buzz About Your Business, Your Product, or You

On TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention.

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About the Author:

Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller "Full Frontal PR" and "2011: Trendspotting". He hosts "Taking Care of Business" on TLC and is a commentator on CNNMoney.com. He lives in New York--and on tons of airplanes.

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Book Description Bloomberg Press, 2004. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Introduction Part IThe Dynamics of Exposure 1 Word of Mouth 2 The Press: Merchants of Exposure Part IIThe Nitty-Gritty 3 Power Tools for Building Buzz 4 Finding the Right News Hook 5 Winding Up for the Pitch 6 It's YOUR Interview! Part IIITaking Media Exposure to the Next Level 7 Source Filing 101 8 Going National 9 That Internet Chapter Afterword: Why PR Doesn't Happen Overnight Appendix: The Cool Sources for a PR Wiz Index. Bookseller Inventory # ABE_book_new_1576601811

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