Steal These Ideas!: Marketing Secrets That Will Make You a Star (Bloomberg)

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9781576601914: Steal These Ideas!: Marketing Secrets That Will Make You a Star (Bloomberg)

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing.

In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business.

Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.

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From the Publisher:

This book by Steve Cone has received extensive praise from the marketing and business community. But, no one has summed it up better than Richard F. Zannino, then COO of Dow Jones & Co. (now CEO). He said in the Wall Street Journal, "In less than 200 pages, Mr Cone provides a crash course on the art and science of marketing. He imagines his audience as aspiring marketing stars and executives, but even those of us who are not can benefit from his 'secrets.' His book is an busy executive's dream: well-organized, easy to read, packed with lucid opinions and lively examples. It includes bullet-point summaries and pithy checklists. He doesn't merely offer advice but unabashedly tells us what to to do. He gets away with this less because of his advertising pedigree than because of the logic of the case he makes."

Al Riis, author of 'The Origin of Brands', says it is "loaded with great marketing ideas" and calls it "a steal at $18.95."

Steve Forbes, CEO of Forbes, Inc., says, "Marketing mavens who treasure their jobs--or better yet, want to move ahead--will find themselves using Cone's incredible cache of ever-insightful tips and ideas as their guide to innovation and success."

From the Inside Flap:

As advertisements become more ubiquitous online and in the real world, the battle to capture customer attention is heating up. In Steal These Ideas!, Second Edition, internationally renowned marketing expert Steve Cone reveals the tricks and techniques you need to master in order to make the most of your target audience's attention.

Providing a fresh perspective on the marketing industry and filled with pearls of wisdom and wit, Steal These Ideas! is packed with practical ideas that can be learned in a few hours, but will bear fruit for your company for years to come. An instant classic on outside-the-box marketing when it first published in 2005, this newly revised edition, refreshed for the present day, promises to have an even bigger impact than its predecessor, including coverage of cutting-edge modern marketing essentials.

It takes a carefully crafted advertising campaign to make today's consumers sit up and take notice while watching television, surfing the net, skimming a magazine, or listening to the radio, and Steal These Ideas! addresses these key topics and many more. From social networking, to customer loyalty campaigns, to building websites and sending effective email blasts, the book readies you for a whole new age of advertising dominance. Illustrated throughout with examples of what's good, bad, and ugly in advertising, it includes exciting and insightful new ideas on how to take full advantage of online marketing and social media.

Crammed with everything you didn't learn in business school (or in the field), Steal These Ideas! gives the professional marketer the competitive edge in today's fast-paced, oversaturated marketplace.

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