Corporate Social Investing: The Breakthrough Strategy for Giving and Getting Corporate Contributions - Hardcover

Weeden, Curt

Hardcover

ISBN 10: 1576750450 ISBN 13: 9781576750452

Publisher: Berrett-Koehler Publishers, 1998

Synopsis

Corporate philanthropy is on its way out. A new concept called "corporate social investing"-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources for schools, colleges, cultural organizations, civic groups, and other important charities.
Weeden's breakthrough plan, based on his innovative concept of corporate social investing, has the potential to dramatically change the way businesses and nonprofits interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalizing the essential services nonprofits provide.

About this title

About the Author

Over the past twenty years, Curt Weeden has been directly or indirectly responsible for the distribution of more than $1 billion in corporate contributions. He recently founded Business & Nonprofit Strategies, Inc. (BNS), which manages the Corporate Contributions Management Academy in Palm Coast, Florida. The academy provides management education to contributions, public affairs, public relations, and other business executives who interact with nonprofit organizations on behalf of their corporations.
For seven years, Weeden served as Johnson & Johnson’s vice president for corporate contributions. Under his direction, the Johnson & Johnson multinational contributions program grew from $41 million in 1991 to $146 million in 1997.

From the Back Cover

A Groundbreaking Plan for Forging Strategic Relationships Between Businesses and Nonprofits

Author Curt Weeden unveils a 10-step "corporate social investing" plan which not only promises to improve a company's bottom line but should lead to an increase of $3 billion or more a year in business support for schools, healthcare institutions, civic groups, and other nonprofit organizations.

Corporate Social Investing is a powerful resource for business executives, nonprofit organization leaders, and company employees who are nonprofit board members or volunteers.

"Message to anyone who sits on the board of a corporation or a nonprofit organization: read this book. It will change the way you think."
-Vernon Jordan, Partner, Akin, Gump, Strauss, Hauer & Feld

"Any nonprofit organization that gets-or hopes to get-corporate support had better read this book. It's that important."
-Betty Beene, President and CEO, United Way of America

"This book will leave a large footprint on the business world."
-Dr. Alfred Osborne, Director, Harold Price Center for Entrepreneurial Studies, The Anderson School at UCLA

"This book will be a true contribution to three sectors (public, private, and nonprofit) and, more importantly, to the people."
-Dr. Richard Mund, President, Mobil Foundation

"This book will instantly become the bible for business social investing."
-Roger Fine, General Counsel, Johnson & Johnson

From the Inside Flap

Corporate Social Investing introduces an exciting new business concept that is destined to change the way businesses and nonprofit organizations interact.

Curt Weeden details a step-by-step plan which corporations can use to develop mutually-beneficial alliances with nonprofits. The plan also affords education, healthcare, cultural, and human services organizations a way to increase substantially the annual support they receive from the private sector.

With the introduction of "corporate social investing," companies can convert traditional corporate philanthropy into a resource that can help them achieve their business objectives-and, at the same time, open up new revenue streams for nonprofit organizations. For the thousands of corporate employees who volunteer or serve on nonprofit boards, Corporate Social Investing will be especially useful. The book's 10-step plan is a win-win formula for helping their employer and thier nonprofit organization.

"This is a book that business leaders shouldn't just read, but should translate into action."
-Robert E. Campbell, Chairman, Board of Trustees, Fordham University

Edition details

• Publisher: Berrett-Koehler Publishers
• Publication date: 1998
• Language: English
• ISBN 10: 1576750450
• ISBN 13: 9781576750452
• Binding: Hardcover
• Edition number: 1
• Number of pages: 264