The Value Effect: A Murder Mystery about the Compulsive Pursuit of 'The Next Big Thing'

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9781576750926: The Value Effect: A Murder Mystery about the Compulsive Pursuit of 'The Next Big Thing'
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Through this ingenious, entertaining murder mystery format, The Value Effect helps readers solve a real-world business mystery: why haven't our Next Big Thing efforts worked out as well as we had hoped they would? Renowned customer value and quality guru John Guaspari provides an insightful analysis of why a variety of organizational change initiatives often fall short-what he calls Next Big Things-and offers an effective, dynamic alternative: the Value Effect.
In presenting "The Evidence" of the case, Guaspari shows how the Value Effect can in fact provide the organizational alignment and tap into the energy needed to create and sustain organizational change. The Value Effect, he reveals, does not replace the other change methods, but instead creates the underlying context on which any change effort must be founded. Guaspari explains what value really is and provides basic steps for applying the Value Effect. He clearly states the grounding tenets to which a company must fervently adhere to sustain its transformational power, including making customer value the primary focus of the organization, ensuring that everyone knows what is of value to customers, and engaging everyone in delivering value to the customer.
In this book, Guaspari shows that the full power of the Value Effect is only unleashed when individuals realize that it is not a Next Big Thing after all. Rather, its power comes from its ability to provide a stable and enduring context to help people and their organizations better understand and deal with change.

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About the Author:

John Guaspari, named one of the New Quality Gurus by Quality Digest, has for the past two decades been one of the business world's thought leaders on the topics of quality, customer value, and how to use the voice of the customer to energize organizational efforts. He is the author of four previous books, including I Know It When I See It, Theory Why, The Customer Connection: Quality for the Rest of Us, and It's About Time! For more information, visit www.deepcustomerconnections.com.

From Publishers Weekly:

Following the tried-and-true formula for management books, Guaspari (I Know It When I See It) points out a big problem most companies face (in this case, the failure of faddish new management approaches), and then presents a theory that he promises will reform organizations of all types. The twist here is that Guaspari, a consultant, structures his book like a mystery, in which the fictional consultant who has created the new theory gets murdered. While it isn't hard to figure out who committed the crime, the gimmick makes it easy for Guaspari to dismiss reengineering and employee-empowerment programs, among others, using hard-boiled dialogue and scheming characters. (He thinks all these programs work to some degree; they're just over-hyped.) That lets him set the stage for his relatively short discussion of his theory, "the value effect," which boils down to this: "When people strive to deliver the maximum value to customers, they getAand stayAenergized." The theory comes with the requisite seven steps for implementation (among them, make sure everyone knows who the customer is), but to his credit Guaspari convincingly explains why his idea can be a rallying cry for companies suffering from implementing fad after fad. Employees may not buy into Guaspari's idea, but at least they will enjoy his noir-ish presentation. (July)
Copyright 2000 Reed Business Information, Inc.

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