Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd - Softcover

McNally, David

Softcover

ISBN 10: 1576752720 ISBN 13: 9781576752722

Publisher: Berrett-Koehler Publishers, 2003

Synopsis

Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable ""brand promise."" This blueprint for ""personal branding"" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.

About this title

From the Inside Flap

Living Your Personal Brand – The Key to Enduring Individual and Business Success

Brand building is typically identified with businesses, but personal and professional relationships can also be seen—and managed—by these practical and proven techniques. It’s not enough to simply paste on a superficial veneer. Brands, like special relationships, are real and make a difference. Just as the greatest business brands succeed through authenticity, your personal brand must reflect a sense of purpose, vision and values that truly embodies the real you.

David McNally and Karl Speak will show you how to create just such a personal brand. Using powerful techniques refined in the heat of business competition, they’ll guide you in defining and building a personal brand that is strong because it is distinctive, relevant, and consistent. A strong personal brand will enrich you personally as well as professionally. This book provides:
· An in-depth understanding of the principles of successful brand building—in any context
· Practical tools to build and manage powerful relationships in all aspects of your life
· Strategies for aligning your personal brand values with your employer’s brand values and making brand building a successful endeavor for you and the organization
· Advanced personal brand management techniques to help you stay on course as you continually refine and improve your unique personal brand.

Personal brand management will help you become more successful by building special relationships that allow you to get credit for who you really are and what you believe in. By daring to be your own brand you get to be more of who you are, not less – the most authentic strategy for success throughout your life.

“Be Your Own Brand gets right to the heart of how people can become a powerful, creative force in their own lives.”
—Bill Rutherford, Chief Financial Officer, Eastern Group, Hospital Corporation of America

Be Your Own Brand David McNally and Karl Speak start from the premise that a brand is a relationship, not a statement. And a personal brand is a special type of relationship, fueled by a strong belief system and tied to an emotional connection. Companies and products with strong brands are always the most successful in their industries. Strong, enduring personal relationships are every bit as sound and satisfying. Using the proven principles of successful brand building, McNally and Speak will show you how to build the kind of enduring, resilient relationships that can drive personal as well as professional success.

In an accessible style, Be Your Own Brand presents a new and compelling brand-development model—“personal brand management”—to help you succeed by building on your own unique values and beliefs. These “branded” relationships will let you be more of who you are, not less, in all facets of your life. And Be Your Own Brand will help you create relationships that, like the best brands in the world of business, truly stand the test of time. This innovative brand development approach will also benefit companies and organizations of all types by harnessing the power of the individual to ignite the collective brand building power inside the organization.

David McNally is a best selling author, an internationally acclaimed speaker, and an award-winning film producer. He is the author of the bestselling Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagle’s Secret: Success Strategies for Thriving at Work and in Life. He has spoken before such organizations as Merrill Lynch, The Washington Post, Unisys, Dun & Bradstreet, Honeywell, American Express Financial, State Farm Insurance, and Amway.

Karl D. Speak is president of Beyond Marketing Thought, a global brand management consulting firm. In addition to his many consulting assignments, his Executive Branding Workshops™, seminars, and keynotes help take the mystique out of brand management issues for audiences representing every size, scale, and type of business. He writes regularly for magazines ranging from Design Management Journal to the Journal of Health Care Marketing. He has taught in MBA programs from the University of Minnesota to London’s renowned University of Westminster. His client list includes industry leaders like Target Corporation, Wall Street Journal, Stanley Tool Works, Skandia, Pillsbury, FedEx, US Bancorp Piper Jaffray, Sony, American Express, Cargill, Sara Lee, 3M, Honeywell.

About the Author

David McNally is a best selling author, an internationally acclaimed speaker, and an award-winning film producer. He is the author of the bestselling Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagle’s Secret: Success Strategies for Thriving at Work and in Life. He has spoken before such organizations as Merrill Lynch, The Washington Post, Unisys, Dun & Bradstreet, Honeywell, American Express Financial, State Farm Insurance, and Amway.
Karl D. Speak is president of Beyond Marketing Thought, a global brand management consulting firm. In addition to his many consulting assignments, his Executive Branding Workshops™, seminars, and keynotes help take the mystique out of brand management issues for audiences representing every size, scale, and type of business. He writes regularly for magazines ranging from Design Management Journal to the Journal of Health Care Marketing. He has taught in MBA programs from the University of Minnesota to London’s renowned University of Westminster. His client list includes industry leaders like Target Corporation, Wall Street Journal, Stanley Tool Works, Skandia, Pillsbury, FedEx, US Bancorp Piper Jaffray, Sony, American Express, Cargill, Sara Lee, 3M, Honeywell.

Edition details

• Publisher: Berrett-Koehler Publishers
• Publication date: 2003
• ISBN 10: 1576752720
• ISBN 13: 9781576752722
• Binding: Paperback
• Language: English
• Number of pages: 168