Transculturalism goes beyond race, religion, sexuality, class, and every sort of classification known to sociologists and marketers. Transculturalists lead lives some may consider unusual. They often think, consume, date, or marry outside of their race, religion, or nationality. They travel on a whim to a faraway lands, dress unconventionally and codify their own styles. They live in areas their parents were once barred from and take jobs previously considered outside of their leagues. They are comfortable listening to, creating, and criticizing music outside of their original cultures and often display high levels of creativity in various progressive disciplines. Some call transculturalists heretics; many call them the future.
Transculturalism: How the World Is Coming Together features contributions from such transculturalist visionaries as photographers Jamel Shabazz, Larry Clark, and Ellen von Unwerth; writers Alix Sharkey, Stephen Greco, and Anicee Gaddis; and includes profiles of celebrity transculturalists Alicia Keys, Rosario Dawson, and Tiffany Limos.
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Claude Grunitzky, the Chairman and Editor-in-Chief of TRACE magazine, has unparalleled experience in pubishing a magazine and creating youth-oriented marketing programs on both sides of the Atlantic. TRACE magazine, based in New York City and printed in Italy, relies on satellite offices in London and Paris, as well as on a global network of first-rate writers and photographers for the production of a universally praised bimonthly lifestyle magazine which has become the hip cosmopolitan reader's bible of new ideas. TRACE fuses aggressive reporting, arresting visuals, and savvy promotion to support an editorial vision that is unafraid to question the most trendy breakthroughs in global youth culture. Last year, Grunitzky and his business partners completed a multimillion dollar financing led by the Goldman Sachs Group. As a result, the TRACE brand is now being leveraged globally across various magazine and television platforms, with various editions of TRACE around the world. In April 2002, Grunitzky and business partner Richard Wayner launched TRUE Agency, a specialized advertising and marketing shop partnered with Omnicom's TBWA\Chiat\Day, which became the African-American agency of record for Nissan in July 2002, with 2003 billings estimated at more than $22 million.
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