Synopsis
This well-written, easy-to-comprehend text provides thorough coverage of major research findings and ideas. Lutz presents potentially daunting concepts and principles in a non-threatening, lucid manner and explains even the most technical theories in terms of ordinary, everyday experiences. Important topics discussed include implicit memory, eyewitness testimony, incidental learning, contrast effects, simultaneous discrimination, and priming. Lutz demonstrates how memory research findings can help students remember what they learned in classes and provides practical strategies for studying. The exercises at the end of each chapter give readers practice in thinking about and using the concepts discussed in the text. Individuals of varying backgrounds who wish to gain a better understanding of their own world will find that this stimulating text effectively meets their needs.
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From the Publisher
Titles of related interest from Waveland Press: Gorden, Basic Interviewing Skills (157766020X) and Matsumoto, Cultural Influences on Research Methods and Statistics (ISBN 1577661125).
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An Introduction to Learning and Memory
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An Introduction to Learning and Memory
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An Introduction to Learning and Memory
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