Rhetorical Theory: An Introduction

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9781577667315: Rhetorical Theory: An Introduction
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Each of us has the need to make sense of our world, make decisions, and learn who we are. Throughout history, rhetorical theorists have provided a comprehensive account of how individuals fulfill each of these needs. Current in its theory and practical in its approach, the book encourages readers to apply rhetorical theory to their personal, professional, and civic worlds. Borchers organizes theoretical insights topically rather than chronologically, so readers are better able to track the similarities and differences in central ideas. He provides context for understanding why rhetorical theories have been created, how they relate to the real world, and how they influence and are influenced by other ideas associated with human behavior. His writing style is engaging and not overly technical, serving the needs of readers without a specialized background. Gendered, feminist, and non-Western approaches are integrated throughout the book. Not-for-sale instructor resource material available to college and university faculty only, contact publisher directly. Table of Contents: Part I: The Nature of Rhetoric 1. Defining Rhetoric and Rhetorical Theory Part II: Important Rhetorical Functions 2. Rhetoric as Persuasion 3. Style, Delivery, and Rhetorical Theory 4. Rhetoric, Science and Argumentation Part III: Linguistic Reflexivity 5. Rhetoric and Meaning 6. Dramatism Part IV: Rhetoric, Culture, and Power 7. Critical Approaches to Rhetoric 8. Gendered Rhetorical Theories 9. Non-Western Rhetorical Theories Part V: Fragments of Rhetoric 10. Rhetoric, Media, and Technology 11. Postmodern Approaches to Rhetoric 12. Cultural Rhetorical Studies

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"Borchers very useful text is a lucid, student-friendly introduction to all aspects of modern rhetorical theory. It explains clearly without condescension, and provides an admirable overview of its field. Especially impressive is the chapter on non-Western rhetorics, which is both engaging and challenging." --Chester Scoville, University of Toronto, Mississauga

"Borchers' textbook is ambitious in scope and provides balanced coverage of classical and contemporary theories. I especially appreciate the book's coverage of non-Western and gender-based theories of rhetoric, which often gets glossed over in other texts." --Benjamin Krueger, Northern Arizona University

"Too often lower-division rhetoric courses are light on—or even totally lacking—a strong ground in rhetorical theory, particularly anything beyond Cicero. Rhetorical Theory offers an accessible but still deep path into the true richness of the field." --Steve Morrison, South Texas College

Review:

“Borchers’ very useful text is a lucid, student-friendly introduction to all aspects of modern rhetorical theory. It explains clearly without condescension, and provides an admirable overview of its field. Especially impressive is the chapter on non-Western rhetorics, which is both engaging and challenging.” Chester Scoville, University of Toronto, Mississauga

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