Sports Marketing 2014-2015 (RKMA Market Research Handbook)

9781577831976: Sports Marketing 2014-2015 (RKMA Market Research Handbook)

First published in 1997, Sports Marketing 2014-2015 provides the most recent statistics and data available on the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing. This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements. (Biennial)

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