THE NIMAN RANCH COOKBOOK traces the unlikely transformation of a modest family endeavor into a respected model of sustainable farming —one that is supported by more than 500 independent family farmers raising livestock according to Niman Ranch's strict animal husbandry protocols. Focusing on the beef, pork, and lamb sides of the business, Bill Niman and San Francisco Chronicle food writer Janet Fletcher introduce us to the Niman ranchers, their well-cared-for animals, and a fast disappearing —but ultimately essential —way of living, eating, and doing business. Now home cooks can bring Niman Ranch from the farm to their dinner tables with 40 fail-safe recipes contributed by renowned chefs who serve Niman Ranch products in their restaurants. Frank Stitt's Steak au Poivre, Mario Batali's Penne alla Gricia, and Suzanne Goin's Grilled Tri-Tip with Black Olive Aïoli are presented alongside illustrated meat charts, easy-to-follow cooking techniques, and more than 120 full-color food and location photographs. THE NIMAN RANCH COOKBOOK is an unprecedented showcase for an unparalleled company —whose dedication to compassionate farming and responsible land stewardship is as easy to love as its delicious meat.
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JANET FLETCHER is a staff food writer for the San Francisco Chronicle and the author of many books on food and wine. She lives in Napa Valley, California.
A preeminent spokesperson for quality meat in America, BILL NIMAN is a cattle rancher and founder and chairman of Niman Ranch, Inc. He has been named Food Artisan of the Year by Bon App?©tit and was granted the Glynwood Award for Environmental Stewardship. He lives in Bolinas, California.
Chock full of lore, history and lingo, this is an expansive but plainly written book for the conscientious carnivore. High quality meat markers like the thick back fat of a pig, richly marbled flesh and robust flavors from the antioxidants in grass are explored in the following chapters. Though sometimes repetitive, the descriptions of environmentally conscious "old-style" farming techniques, as well as some of the controversy surrounding practices like grazing and grass-fed vs. corn-fed cattle, add an eco-political angle familiar to customers of Whole Foods and other natural markets. Part P.R. for Niman Ranch, part education on farm practices that consider the whole animal, the book gives a glimpse into the creation of a value-added brand, adding flavor and politics to beef. The informative section on technique (focusing on cows, pigs and sheep) and collection of recipes from their customers-from the Chipotle chain's simple Braised Pork Shoulder with Tomatoes, Cumin, and Chipotle to celebrity chef Jean-Georges Vongerichten's Baeckoffe, an Alsatian lamb shoulder-are a testament to the whole hog, from hoof to cheek.
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In 1970s Northern California, Niman started a small, oceanside cattle-raising business whose superior meat soon became popular among knowledgeable San Franciscans. Determined to raise healthy cattle that would produce exceptional meat, Niman pursued business principles emphasizing humane animal treatment and prudent husbandry of the land. With the support of California's nascent gourmet restaurant community, Niman soon found himself at the helm of a thriving company. He branched out into raising lamb. By the end of the century, he had incorporated into his business a consortium of midwestern farmers who produced pork outdoors in defiance of the "industrial" model that had become standard. The Niman Ranch label has since become a model for sustainable agriculture and high-quality meat products for both home and restaurant. This recounting of the brand's history gives way to a detailed guide to meat cuts and basic meat-cooking techniques. Noted chefs have contributed a few dozen recipes reflecting a wide^B range of culinary traditions that show off the best of beef, pork, and lamb.^B Mark Knoblauch
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