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Meet Disney'¬?s most recently inducted, eighth dwarf, GREEDY. In corporate America, innovation is being crippled by a blatant focus on short-term profits-the incessant need to "maximize share-holder equity." Disney, a company known worldwide for its innovation and creativity, has become an example of this insular thinking. In CULT OF THE MOUSE, ex-Disneyland director of creative services and successful entrepreneur Henry M. Caroselli uses this once-ingenious company as a framework for a timely, compelling discussion of why America'¬?s greatness is in jeopardy and what needs to be fixed to restore our ability to do what we do best, generate paradigm-changing ideas. Drawing upon fascinating historical references not only of Walt Disney, but also of other great innovators, Caroselli provides sage advice for growing a company by giving creativity a boost. Part expos?©, part how-to, this intriguing, practical business book shows how bad things can happen to even the greatest of companies-giving businesses large and small a much-needed, swift kick in the pants. A business book supporting innovation and creativity that uses Disney as a cautionary tale. Henry M. Caroselli worked as creative director at Disney for six years. Useful for anyone struggling to make something of consequence in the corporate rat race, starting up a business, or trying to expand their established business; insightful for Disney stockholders and fanatics. Disney continually makes national headlines over movie deals, threats of corporate takeover, and controversial CEOs. Another challenge to corporate America from the publisher of HOW WAL-MART IS DESTROYING AMERICA (AND THE WORLD).
"synopsis" may belong to another edition of this title.
* A business book supporting innovation and creativity that uses Disney as a cautionary tale.
* Henry M. Caroselli worked as creative director at Disney for six years.
* Useful for anyone struggling to make something of consequence in the corporate rat race, starting up a business, or trying to expand their established business; insightful for Disney stockholders and fanatics.
* Disney continually makes national headlines over movie deals, threats of corporate takeover, and controversial CEOs.From the Author:
You be the judge:
OK, the PUBLISHER'S WEEKLY reviewer doesn't deem CULT OF THE MOUSE worthy of a Pulitzer Prize. I welcome a fair critique; however, he/she apparently gave the book barely a cursory read, as the review is based on significant inaccuracies:
1) Far from being a "diatribe against Eisner" (90% of the book doesn't reference him), I specifically say, "I think Eisner is an all-around clever guy" (p. 25)—albeit hamstrung (like most CEOs) by having to play to Wall Street.
2) My comments about meetings have nothing to do with what Eisner "granted" me, but rather contrast the creativity engendered in small meetings with the grandstanding typical of larger meetings.
3) The "vague tips" he/she dismisses as "thrown out" reference only a few words pulled from Chapter 2, while more than half the book is specifically a "how-to" for rebuilding a business environment conducive to innovation.
4) Regarding being an "ex-Disney ad exec" doing some "axe-grinding," I'm actually an in-the-trenches creative guy with much fondness and respect for Disney. Yet, I believe that any business focused on quarterly earnings, cost cutting, "safe risk," and short-term payouts, won't encourage the paradigm shifts necessary for creating ideas of lasting value.
I'm not an academician, MBA-guru, or motivational-type, but think that my perspective, inside and outside of corporate America, as someone whose accountability is "to be creative," can be useful. I hope my book helps American business foster a context wherein our amazing legacy of Yankee ingenuity can flourish.
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Book Description Ten Speed Press, 2004. Condition: New. book. Seller Inventory # M1580086330
Book Description Ten Speed Press. Hardcover. Condition: New. 1580086330 Please allow 4 - 14 business days for Standard shipping, within the US. Seller Inventory # XM-1580086330
Book Description Ten Speed Press, 2004. Hardcover. Condition: New. Seller Inventory # DADAX1580086330
Book Description Ten Speed Press. Hardcover. Condition: New. 1580086330 New Condition. Seller Inventory # NEW7.1624511