101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement

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9781580087612: 101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement

Ben & Jerry'¬?s has one. So do Tiffany'¬?s and Smucker'¬?s and Microsoft. It doesn'¬?t matter whether you'¬?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company'¬?s future and, ultimately, its success. Selected from among America'¬?s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

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From the Publisher:

* A powerful collection of mission statements selected from the most successful businesses and recognizable brands in North America.
* Features a step-by-step guide to developing your own mission statement, including a list of key words.
* Jeffrey Abrahams's THE MISSION STATEMENT BOOK was hailed by the Washington Post as a landmark volume.

About the Author:

JEFFREY ABRAHAMS is a graduate of the University of Iowa Writers' Workshop, a former journalist, and an award-winning advertising and marketing copywriter for small businesses and Fortune 500 companies. He lives in Oakland, California.

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Book Description Random House USA Inc, United States, 2007. Paperback. Book Condition: New. Language: English . Brand New Book. Ben Jerry s has one. So do Tiffany s and Smucker s and Microsoft. It doesn t matter whether you ?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company s future and, ultimately, its success. Selected from among America s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members. Bookseller Inventory # AAS9781580087612

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Book Description Random House USA Inc, United States, 2007. Paperback. Book Condition: New. Language: English . Brand New Book. Ben Jerry s has one. So do Tiffany s and Smucker s and Microsoft. It doesn t matter whether you ?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company s future and, ultimately, its success. Selected from among America s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members. Bookseller Inventory # AAS9781580087612

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