Thinkpak: A Brainstorming Card Deck

 
9781580087728: Thinkpak: A Brainstorming Card Deck

A Creative-Thinking Toolbox
 
Looking for a unique invention, an untapped market for an existing product, or a new solution? Stretch and flex your mental muscles with Thinkpak, a creative-thinking tool designed by Michael Michalko, author of the groundbreaking book Thinkertoys. This deck of illustrated idea-stimulating cards distills Michalko’s proven methods, allowing you to view challenges in a new light. Shuffle, mix, and match the cards to spark fresh insights, then use the critical evaluation techniques to test, shape, and refine your original ideas into realistic creations. Filled with thought-provoking questions and examples of the techniques put to use, Thinkpak provides endless creative fuel to fire up the imagination.

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From the Publisher:

This is a new edition of the highly popular brainstorming cards based on one of Michael Michalko's creative thinking techniques. Michael is the author of "Thinkertoys" and "Cracking Creativity."

From the Author:

Have you ever tried to get a new idea simply by choosing to have one? Spend a few minutes and see how many new ways you can think of to sell your product. How did you do? If you're like most of us, you probably had difficulty coming up with more than a few. Our minds generally don't cooperate in such matters. It is very hard for us to simply will new ideas without some kind of intermediate step. But it's a snap, by comparison, to generate new ideas, solutions, breakthroughs, or whatever you need when you use a checklist of idea-spurring questions.

Thinkpak contains a checklist of idea-spurring questions based on "Scamper" a technique from my book Thinkertoys and the work of Alex Osborn, a pioneer teacher of creativity and father of brainstorming. Everything new is some manipulation of something that already exists. To create something new (idea, product, service, process, or whatever you need), all you need do is take a subject, and manipulate it in some fashion. There are nine principle ways to manipulate a subject and the Thinkpak cards reflect all nine ways.

The cards give conscious direction to your creativity. Instead of trying to juggle several concepts in your mind, hoping that an idea will somehow magically appear, the cards focus your imagination on the subject in a different way and will give you a different way to interpret what you’re focusing on.

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