Selling Graphic Design, Second Edition - Softcover

Donald Sparkman

3.38

13 ratings by Goodreads

9781581150179: Selling Graphic Design, Second Edition

Softcover

ISBN 10: 1581150172 ISBN 13: 9781581150179

Publisher: Allworth Press, 1999

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This new edition of the highly acclaimed Selling Graphic Design brings designers, both veteran and amateur, up-to-date on the best ways to find clients, develop lasting relationships, and maximize sales.

The book explains in a professional, no-nonsense style how to write effective proposals, offer the right design solutions, and provide services to fit a client's needs and budget. Full of tips on pricing, billing, portfolios, promotion and networking, and turning low budgets into successful projects, the revised version includes new chapters on Internet promotion, electronic design technology, selling Web page designs, and protecting your electronic files.

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About the Author:

Don Sparkman is president and creative director of Sparkman + Associates, Inc., one of Washington, D.C.'s busiest, high-profile design firms. He has been creative director for national accounts such as AT&T, Black & Decker, COMSAT, Eckerd Drugs, Head Sportswear, ICF Kaiser, IRS, LCI International, Marriott Corporation, MCI, NASA, PBGC, Rubbermaid, Sallie Mae, and the U.S. Postal Service, and has won numerous awards for design excellence both nationally and internationally.

Sparkman cofounded the firm of Sparkman + Bartholomew, Associates, Inc. in 1973, changing the name to Sparkman + Associates, Inc. after Bartholomew passed away in 1988. He is a member of the American Institute of Graphic Arts, The Design Management Institute, and Graphic Artists Guild. He is a past president of the Washington Metropolitan Art Directors Club and currently president of the Washington chapter of the International Design by Electronics Association (IDEA). In 1976, he was one of three designers asked by the President to judge the graphic design quality of products to be marketed under the license of the U.S. Bicentennial Committee.

A graduate of the University of Southwestern Louisiana and George Washington University, Sparkman is a frequent lecturer at colleges and design conferences across the country, including George Washington University, the Corcoran School of Art, the Design Management Institute, the American Institute of Graphic Arts, Pratt Institute, and the International Design by Electronics Association. He lives in Washington, D.C.

Review:

Selling Graphic Design is one of the top . . . books recommended by the movers and shakers of design. . . . If closely read and thoughtfully applied, it can turn a journeyman into a master -- Critique

Armed with these insights, graphic designers can begin to take responsibility for their own careers and businesses. . . . Selling Graphic Design provides the ammunition they need to help them become effective salespeople and generate ongoing business -- The Graphic Artists Guild Newsletter

The information is accurate for everyone in the design business. It will . . . get you to think about what you're doing about the business of design -- Communication Arts

This book can mean the difference between success and failure for the people marketing design firms. I could have used the information years ago -- Seymor Chwast, Director, The Pushpin Group

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