The Photographer's Guide to Marketing and Self-Promotion - Softcover

Piscopo, Maria

Softcover

ISBN 10: 1581150962 ISBN 13: 9781581150964

Publisher: Allworth Pr, 2001

Synopsis

A veteran photographer's rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered.
"Piscopo's book is full of specific, practical information. Promotion pieces, portfolios, advertising, public relations, rates, reps, . . . are just a few of the other topics covered in this excellent manual." —Popular Photography
"As a veteran photographer's rep, author Piscopo knows what she’s talking about. . . . With this book, you can get the benefits of Piscopo’s 20 years in the business for less than $20."—Studio Photography

About this title

Review:

If you're a photographer trying to earn a living from your work, The Photographer's Guide to Marketing and Self-Promotion may be the best investment you make. Maria Piscopo has been a photographer's representative for more than two decades, and she has honed her message at innumerable industry conferences and workshops. In brief but information-packed chapters, Piscopo explains how to define the type of work you do, research different categories of clients, and persuade them to hire you. She deals with the nitty-gritty of portfolio presentation (how much do you show?), writing the selling "script" (what do you say and how do you tailor it to your audience?), and negotiating costs. Other chapters discuss how to work with a rep and a marketing coordinator. Throughout the book, first-person accounts by successful photographers add welcome practical details. While the level of detail on most topics is unusually thorough (where else are you likely to read about how to leave a voice mail message for a potential client?), a few areas could profitably be expanded or tweaked. There is a lot more to be said about styles and pitfalls of Web marketing, and the chapter on press releases could use the cautionary advice of someone on the other side (a newspaper or magazine editor). And maybe the next edition could lose all those distracting exclamation marks. Piscopo's cheerful, down-to-earth style is plenty persuasive without them. --Cathy Curtis

From the Publisher:

Through real-life examples, case studies, and interviews, The Photographer's Guide to Marketing and Self-Promotion condenses theory into practical, easy-to-follow instruction. No one attempting to promote and sell photography today can afford to be without the proven-successful techniques contained within this classic handbook.

About this edition

• Publisher: Allworth Pr
• Publication date: 2001
• ISBN 10: 1581150962
• ISBN 13: 9781581150964
• Binding: Paperback
• Number of pages: 197