The Complete Guide to Book Marketing

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9781581153224: The Complete Guide to Book Marketing

With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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From the Publisher:

Time for Team Work:
David Cole Calls Upon Authors and Publishers to Combine Their Marketing Efforts

When author Ronald Peters signed his first book with a mid-size publishing house, things looked great at first. Yet as soon as his book entered the marketing process, trouble arose. Peters felt that his publisher never did enough to promote his book. The publisher’s marketing staff felt that Peters was nurturing unrealistic expectations towards their capacities. Hours were spent calming hurt feelings—time that no publisher or author can afford to waste, says David Cole.

Cole is a prominent book marketing consultant and the author of The Complete Guide to Book Marketing, Revised Edition. He thinks that as publishers (and their authors) are competing with increasingly powerful media conglomerates, it is ever more important for the two to cooperate on marketing issues. His book helps both authors and publishers understand what works in today’s competitive marketplace—and what each can do to maximize the marketing impact.

Highlights of The Complete Guide to Book Marketing, Revised Edition:
* low-risk strategies for book marketing in a tight economy, such as marketing of reprints and back list titles
* real-life examples of successful marketing strategies from countless small and mid-level publishers
* strategies for breaking into the lucrative education market
* discusses book marketing within the context of the entire publishing enterprise
* special focus on e-book marketing and print-on-demand

The Complete Guide to Book Marketing, Revised Edition features systematic and result-oriented approaches to reaching the largest possible markets while staying cost-effective. Chapters cover building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign.

About the Author:

The former marketing director of Nolo Press, author David Cole has more than 30 years of experience in publishing. He lives in Berkeley, CA.

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