Designers know they're creative, but there are times when they have trouble being creative on demand. This book helps them master twelve exciting techniques that encourage the awareness, confidence and intuition they need to experience more consistent, fulfilling creativity.
Readers will learn how to awaken their creative subconscious by making a Tibetan mandala, achieve mental clarity with yoga or aromatherapy, improve their imaginations with color therapy and much, much more! Examples, statistics, case studies and extensive bibliographies are provided to support the validity of each technique.
Readers will also find dozens of fascinating insights and exercises that will supercharge their brains with creative energy.
"synopsis" may belong to another edition of this title.
Theo Stephan Williams has spent the last 20 years researching creativity. In 1985 she founded Real Art Design Group. The studio has won hundreds of notable awards in the industry from package design to multimedia. She taught graphic design and visual communication courses for four years at the University of Dayton and is the author of Streetwise Guide to Freelance Design and Illustration.
Stroud brings years of one-woman shows, awards, and published articles to this inspiring book on pushing boundaries and exploring creative expression. She provides 19 projects and exercises for loosening up, improvising paintings, and combining media. The exercises explore texture, floral design, self-portrait, and still life in a semi-abstract, semi-representational style. Stroud references philosophical traditions like Zen, but the emphasis is on freeing up one's art. Williams's Creative Utopia, on the other hand, takes the designer or illustrator much further into the realm of the creative subconscious. Williams uses yoga, aromatherapy, feng shui, meditation, and the Tibetan mandala to achieve mental clarity and creative energy. Whether these methods can work for everyone, as the author contends, is up for debate. They have certainly worked for Williams, whose art design group has won hundreds of awards. Stroud's book is highly recommended for general collections as the next logical step after Nick and Diane Meglin's Drawing from Within: Unleashing Your Creative Potential, a humorous yet meaty book for neophytes. Williams's book may be a little too mystical for those suspicious of promises of "utopia" and "total creativity." Jeanne Carbonetti's The Zen of Creative Painting: An Elegant Design for Revealing Your Muse approaches the same territory in a more earthbound fashion.
Copyright 2002 Reed Business Information, Inc.
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