From marketing and promotion to client communication, this essential guide covers everything graphic designers need to know to achieve ultimate success. The author finds answers all the tough questions with: Practical advice for establishing - and maintaining - a high profile within the design community; Personality-driven text that makes readers feel like they're getting advice from a trusted friend or peer; Timeless information that designers of all levels can use to navigate the inevitable tough spots in the industry; Straightforward strategies for tackling such tricky business issues as contracts, pricing, lawyers and accountants; In addition, there are invaluable sections on recovering from big career mistakes and giving back to the community. This is the book graphic designers have been asking for: a business guide that isn't too stuffy for creatives.
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Jeff Fisher is very knowledgable in design career advice. He runs his own business, focusing on identity designs, and has received nearly 400 awards for his work. He is a frequent contributor to top industry magazines.
"About this title" may belong to another edition of this title.
Book Description HOW Books, 2004. Hardcover. Book Condition: New. Bookseller Inventory # P111581804806
Book Description HOW Books. Hardcover. Book Condition: New. 1581804806 New Condition. Bookseller Inventory # NEW7.1627268