For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.
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Book Description WetFeet, Inc., 2004. Paperback. Book Condition: New. book. Bookseller Inventory # M158207433X
Book Description WetFeet, Inc., 2004. Paperback. Book Condition: New. Bookseller Inventory # DADAX158207433X