David A. Holdford Marketing for Pharmacists

ISBN 13: 9781582121062

Marketing for Pharmacists

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Marketing for Pharmacists presents new marketing techniques and ideas that will make pharmacists, student pharmacists, and pharmacy managers more effective in meeting their patients' needs and wants.

The 2nd edition includes new material on quality improvement systems, market segmentation, and marketing communication. Also new is a branding checklist that pharmacists can use to assess how effectively they differentiate themselves from their competitors. Each chapter ends with a list of questions to help readers apply the information to their own practice, as well as activities for more in-depth learning and skill development.

Key Features:
Gain an appreciation for the need to market pharmacist services.
Learn key methods for designing and assessing services.
Develop an understanding of various marketing strategies and their advantages and disadvantages, as well as the way to segment markets for pharmacist services.
Learn how to develop a marketing plan and a promotional plan.
Read the instructor s guide provided.

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From the Back Cover:

For years pharmacy leaders and educators have been telling pharmacists and pharmacy students that they need to change current methods of practice. Marketing is a way to bring about change.

Marketing for Pharmacists is based on the premise that marketing is not just a corporate function, but an activity all pharmacists should undertake. Pharmacists in hospitals and community settings can use marketing to build their practices, develop innovative services, and generate business for their employers or organizations.

Readers of Marketing for Pharmacists will
*Gain an appreciation for the need to market pharmacist services
*Learn key marketing methods to help design and assess pharmacist services
*Recognize different marketing strategies and understand their advantages and disadvantages
*Understand ways to segment markets for pharmacist services
*Learn how to develop a marketing plan and a promotional plan

The book concludes with two chapters—“Pricing Pharmacist Services” and “Channels of Distribution”—authored by noted pharmacoeconomics expert Norman V. Carroll, PhD, Professor, Virginia Commonwealth University School of Pharmacy, Richmond.

Marketing for Pharmacists will expose pharmacy students, practicing pharmacists, and pharmacy managers to marketing techniques and ideas that will make them more effective in meeting the needs and wants of their patients.

About the Author:

David A. Holdford, RPh, MS, PhD, Associate Professor, Virginia Commonwealth University School of Pharmacy, Richmond, VA. The concluding two chapters were authored by Norman V. Carroll, PhD, Professor, Virginia Commonwealth University School of Pharmacy.

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David A. Holdford
Published by American Pharmacists Associati (2007)
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