Sell & Re-Sell Your Photos - Softcover

Engh, Rohn

Softcover

ISBN 10: 1582971765 ISBN 13: 9781582971766

Publisher: Writer's Digest Books, 2003

Synopsis

How to Sell Your Pictures to a World of Markets a Mailbox Away

Editorial stock photography is bread-and-butter business. The picture you make today can sell again and again, for many tomorrows to come.

For New and Veteran Photographers

Rohn Engh helps you make the right kinds of photo illustrations and market them in the right ways to the right photo buyers. That's what his book has helped photographers do since its first edition in 1981.

Helps Non-Tech Photographers in the Age of the Internet

Filled with photos, charts, tables and sidebars, Sell & Re-Sell Your Photos focuses your goals and improves your profit picture. This detailed revision expands Engh's coverage of marketing principles to include the latest thinking and technology.

Practical Proven Advice:

• the difference between good pictures and marketable pictures - the ones photo buyers need constantly
• the four-step principle guaranteed to produce marketable photographs every time
• how the internet is being used
• how to find your strengths and develop your market list
• how to price your pictures
• how to market by mail - and present a professional image
• promotion techniques that get your name out and your pictures noticed
• a filing method that keeps your pictures easily retrievable
• how to approach a stock photo agency

About this title

Review:

What distinguishes Rohn Engh's book on how to sell photographs--now in its fourth edition--from the many volumes on the subject? Could it be his honest, no-nonsense approach to the topic, as opposed to the get-rich-quick slant of many competitors? His practical, step-by-step advice? His pragmatic sales techniques and principles, which teach niche marketing and explain the vast difference between good pictures of popular subjects (sunsets, wildflowers) and the type of photographs in demand by the editors who actually buy them? All of the above and more, including solid advice about selling photos in the electronic age.

About the Author:

Rohn Engh is a veteran stock photographer who has sold his work to national and worldwide markets since 1960. He is the founder and publisher of PhotoStockNotes, and publishes PHOTOLETTER and PhotoDaily. He conducts photo marketing workshops nationwide.

About this edition

• Publisher: Writer's Digest Books
• Publication date: 2003
• ISBN 10: 1582971765
• ISBN 13: 9781582971766
• Binding: Paperback
• Edition number: 5
• Number of pages: 368