The Art and Techniques of Business Portrait Photography

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9781584281078: The Art and Techniques of Business Portrait Photography
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Photographers wanting to create great business portraits must go beyond easily composed, well-lit "mug shots" created in the studio. This book focuses on maximizing the bottom line and improving creativity, giving business-portrait photographers an edge over the competition. An overview of the business skills needed to achieve success in this arena is provided, including finding a niche, pricing portraits, advertising, marketing, and finding an assistant. The professional techniques that are a prerequisite for top-quality photography are presented, including technical advice on exposure, metering, diffusing light, and selecting the necessary equipment. A thorough discussion of composition and lighting considerations is appended to each image, and ample, clearly drawn lighting diagrams are included throughout.

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About the Author:

Andre Amyot is a professional photographer and speaker who has been involved in commercial and industrial photography for 36 years. He is the past president of Professional Photographers of Canada. He lives in Roxton Falls, Quebec.

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