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Synopsis
A provocative look at modern-day advertising explores how the boundaries between fine art and marketing have disappeared as advertisers use famous works of art to sell their products and artists become famous by transforming advertising into art.
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About the Author
Barry Hoffman, a Managing Partner and Executive Creative Director at Young & Rubicam in New York, has written numerous award-winning ads and television commercials for a wide variety of accounts. He has served as a judge for the prestigious Steven E. Kelley Magazine Advertising awards as well as the Andys and Clios. Prior to his distinguished, ongoing career on Madison Avenue, he earned a Ph.D. in American Literature at Harvard and taught literature courses there and at the University of Massachusetts.
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- PublisherHarry N. Abrams
- Publication date2003
- ISBN 10 1584792221
- ISBN 13 9781584792222
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages144
- Rating
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