Identifies six stages of transformation in business and in life, explaining how to assess and understand change for what it is and its potential for the future, and offers advice on how to alter one's career or other important aspects of life to adapt to a new reality. By the authors of Working from Home. Original. 30,000 first printing.
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Paul and Sarah Edwards are the bestselling authors of numerous books, including Best Home Businesses for the 21st Century and Getting Business to Come to You. They provide informative and inspirational advice on self-employment to millions of people through their radio and television shows, their on-line venues, and their popular newspaper magazine columns.
The huge following the Edwardses have garnered for their books (Working from Home; Best Home Businesses for the 21st Century), seminars and media ventures give them a competitive edge over the many other self-help authors who have recently entreated readers to find their inner passion and translate it into a satisfying life plan. Yet their underlying practicality evident in their advice to readers to secure their immediate well-being before changing direction and their subtle and intelligent inspiration also distinguish them from the rest. Considered gurus by home business owners, the Edwardses predictably focus on making a practical connection with one's passion (i.e., using it to support oneself), often referring to their popular Finding Your Perfect Work. Assuming their readers are capable of introspection, self-discipline and self-education, they suggest exercises to ascertain one's true interests by describing peak experiences and identifying patterns among them. Intended to be done with a partner, these exercises might be easier in a workshop setting; in any case, they should help participants recognize patterns and build confidence. When it comes to handling the emotional aspects of change, however, the Edwards defer to practitioners of neurolinguistic programming for advice. Offering many devices common to the genre including a workbook approach with specific tasks, questions, challenges; a change journal; excellent self-quizzes; and true-life examples the authors consistently reinforce the importance of developing a careful strategy and doing one's homework. (Apr.)Forecast: With a Today Show appearance on March 19 and a 20-city satellite tour, the Edwards will rouse their considerable audience; this practical book has a solid shot at long-term popularity.
Copyright 2001 Cahners Business Information, Inc.
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