Visionary activist and author Jeremy Rifkin exposes the real stakes of the new economy, delivering "the clearest summation yet of how the Internet is really changing our lives" (The Seattle Times).
Imagine waking up one day to find that virtually every activity you engage in outside your immediate family has become a "paid-for" experience. It's all part of a fundamental change taking place in the nature of business, contends Jeremy Rifkin. After several hundred years as the dominant organizing paradigm of civilization, the traditional market system is beginning to deconstruct. On the horizon looms the Age of Access, an era radically different from any we have known.
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He's been called the postmodern Chicken Little, but it happens that the sky really is falling. Jeremy Rifkin pulls the plug on the trend away from property ownership and free public life in The Age of Access: The New Culture of Hypercapitalism Where All of Life Is a Paid-For Experience. As usual, he's a bit ahead of the curve--most of us aren't fully immersed yet in the sea of leased products and packaged experiences that he sees awaiting us. Still, his eerie vision of a world of gatekeepers paying each other for access to nearly every aspect of human life brings a chilling new meaning to the phrase "pay to play" and should spark some debate over our new cultural revolution.
Using examples from business and government experiments with just-in-time access to goods and services and resource sharing, Rifkin defines a new society of renters who are too busy breaking the shackles of material possessions to mourn the passing of public property. Are we encouraging alienation or participation? Can we trust corporations with stewardship of our social lives? True to form, the author asks more questions than he answers--a sign of an open mind. If property is theft, leased access is extortion, and The Age of Access warns us of the complex changes coming in our relationships with our homes, our communities, and our world. --Rob Lightner
One of the most popular social thinkers of our time, Jeremy Rifkin is the bestselling author of The European Dream, The Hydrogen Economy, The Age of Access, The Biotech Century, and The End of Work. A fellow at the Wharton School's Executive Education Program, he is president of The Foundation on Economic Trends in Bethesda, MD.
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