The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series)

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9781587622311: The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series)

Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features the founders, presidents and CEOs from some of the country's leading advertising agencies, who have each contributed chapters akin to objective, experience-related white papers or essays on the core issues surrounding success in such a competitive market. In an over-arching as wel as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any agency now, and what will hold true into the future. From effective branding strategies to industry trends and challenges, this title pulls readers through all facets of advertising, from beginning to end. The different niches represented and the various perspectives presented enable readers to really get inside the great minds of advertising and glean practical advice, as the experts go back to basics in a must-read for anyone interested in this dynamic, unique industry.

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From the Publisher:

This book is written by:

Joe Grimaldi, President & CEO, Mullen Advertising - Beyond Traditional Boundaries: Being Creative & Inventive

David Hadeler, President & CEO, MARC USA Dallas - Developing a Strategic Platform: You Just Can't Wing It

Stan Richards, Principal, The Richards Group - Assessing Good Creative: $10 of Value for Every Dollar Spent

Ron Berger, CEO, Euro RSCG MVBMS Partners - How Advertising Works: Common Sense & Clarity

Jordan Zimmerman, CEO & Chairman, Zimmerman & Partners Advertising - Brandtailing: Advertising at the Speed of Smart

Ernest W. Bromley, CEO & Chairman, Bromley Communications - Breakthrough Advertising: A Mix of Science & Art

G. Steven Dapper, Founder & Chariman, Hawkeye Worldwide Communications - A Few True Golden Rules: Keep Current, Be Curious, Never Stop Listening

Mike Toth, CEO & Chief Creative Director, Toth Brand Imaging - The Future of Advertising: Merging with Entertainment

Christopher Santry, President & CEO, Kupper Parker - Active Branding: Combining Branding & Direct Marketing

Paul S. Allen, CEO, Allen & Gerritsen - Company to Customer Relationship: The Business of Building Businesses

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Inside the Minds Staff, Mike Toth, Chris
Published by Aspatore Books (2003)
ISBN 10: 1587622319 ISBN 13: 9781587622311
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Inside the Minds Staff; Mike Toth; Christopher Santry; Aspatore Books Staff; Aspatore.com
Published by Aspatore Books (2003)
ISBN 10: 1587622319 ISBN 13: 9781587622311
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