Fighting the Next Good Fight: Bringing True Broadband to Your Community

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9781587769054: Fighting the Next Good Fight: Bringing True Broadband to Your Community
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Separate fact from hype to effectively plan and deliver highspeed Internet services to your community. Internationally recognized business strategist Craig Settles gives you a foundation for building a financially sustainable broadband network. "This book defines the needs, identifies the pitfalls, lays out the options, and ultimately prepares you to structure your own plan to promote better broadband in your community," according to Ken Fellman, President, National Association of Telecommunications Officers and Advisors (NATOA). Mr. Settles offers guidelines to action for government administrators and IT staff, private-sector companies, community stakeholders and economic development professionals. 12 chapters methodically walk you through key broadband strategy and tactics. Craig Settles doesn't give you all the answers. In plain English, he helps you find the best answers to meet your community's specific broadband needs. His book begins by focusing on the primary objective driving broadband projects nationwide: increasing economic development. Mr. Settles then methodically walks you through the issues key to broadband success.

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About the Author:

For over 20 years Craig Settles' workshops, consulting services and books have helped government and other organizations worldwide use technology to cut costs, improve business operations and increase revenue. Author of Fighting the Good Fight for Municipal Wireless (2006 Hudson House Publishing) and many in-depth analysis reports, Mr. Settles is a prominent thought leader on executing appropriate business strategies to deploy community broadband networks. Mr. Settles has presented before the FCC on broadband issues, and is a frequent speaker on maximizing the use of broadband and Internet technologies. He served as Dir. of Electronic Commerce for Metricom, whose Ricochet wireless Internet access service was the pre-cursor to today's municipal broadband networks. Mr. Settles' company, Successful.com, has consulted with various U.S. communities and private-sector companies, including Glendale, CA, Santa Clara County, CA, Microsoft and Symantec.

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9781450543903: Fighting the Next Good Fight: Bringing True Broadband to Your Community

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ISBN 10:  1450543901 ISBN 13:  9781450543903
Publisher: Createspace, 2010
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