There is no doubt that we are currently in evolutionary times. The business world has just emerged from decades of mass stability and has entered a new era of uncertainty, where the rules of competition are being re-written on a daily basis. The creation and, and speedy bursting, of the dot.com bubble is a clear symptom of this evolutionary era. Hard lessons have been learnt in recent times, but it is still true that the new economy offers exciting, creative and profitable opportunities, provided that this creativity is harnessed to solid business and management practices. What this adds up to is an incredibly complex business world, in which today€™s leaders have to mesh seemingly conflicting forces into a successful whole. How do you lead in these evolutionary times? How do you encourage creativity and opportunity, while sticking to core competencies? What if the leadership rules that you have been following up to now are set to become the problems of your future? What if employee dissatisfaction is the biggest threat to your company€™s future? The solution to these and many other question lies in adopting evolutionary leadership techniques. From one of the world€™s leading management consultants comes a dynamic new style of leadership which has been developed in response to the time in which we work. This new approach to leadership will enlighten and inspire executives to rethink and retool their companies for the new economy world. In Evolutionary Leadership, Susan Annunzio takes us well beyond typical management speak, and offers a real blueprint to flourishing in these evolutionary times.
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Susan Annunzio's eLeadership is designed for savvy Old Economy managers who recognize that things like telecommuting and T-1 lines are in their futures, but who aren't exactly sure how to integrate such aspects of the techno-revolution into their organizations without sacrificing control and their current positions. Change-management specialist Annunzio says that established structures and cultures must first be transformed, and the key is a flexible but fast-paced leadership style rooted in a five-step process that "will show you how to attack your environmental problems, how to model and encourage the right behavior, and how to make your words and actions match--so you can speed up your organization, inspire your young, cynical, or dispirited employees, and move forward into the New Economy." The crux of her plan is the 20/60/20 Rule, which calls for using the top 20 percent of a workforce to influence the middle 60 percent and diminish the power of the bottom 20 percent. In detailing this and other principles (Ask the Unaskable, Speak the Unspeakable; Make Loud Statements; Communicate Irreverently; Celebrate Heroes), Annunzio incorporates real-life examples and practical checklists to help ease a transition that will fundamentally alter any business that employs them. --Howard Rothman
Susan Annunzio is a partner at Nextera, a leading global management constancy firm. She is a recognised authority in the field of change management and a sought-after adviser to senior corporate leaders around the world, as well as being the co-author with Marcia B. Cherney of Communicoding. Annunzio also is assistant adjunct professor of management at the University of Chicago Graduate School of Business and is quoted frequently in leading business media, including The Wall Street Journal and Management Review. She lives in Chicago with her two children, Christopher and Angie Rose.
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