Capitalizing on the Curse: The Business of Menstruation

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9781588263100: Capitalizing on the Curse: The Business of Menstruation
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Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes that marketing "feminine products" is one of the worst things to happen to women. Documenting the way advertising portrays women as the weaker sex, Kissling explores the gender bias inherent in, and enforced by, the business of menstruation. Annotation 2006 Book News, Inc., Portland, OR (booknews.com)

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Elizabeth Arveda Kissling is professor of communication studies at Eastern Washington University.

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Elizabeth Arveda Kissling
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Book Description Lynne Rienner Publishers Inc, United States, 2006. Hardback. Condition: New. Language: English . Brand New Book. Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode - to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as the weaker sex, Kissling explores the profound gender bias inherent in - and reinforced by - the business of menstruation. Seller Inventory # AAN9781588263100

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Elizabeth Arveda Kissling
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Book Description Lynne Rienner Publishers Inc, United States, 2006. Hardback. Condition: New. Language: English . Brand New Book. Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode - to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as the weaker sex, Kissling explores the profound gender bias inherent in - and reinforced by - the business of menstruation. Seller Inventory # AAN9781588263100

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