The Goal Standard challenges the conventional wisdom about goals. Many people, whether individuals navigating personal aspirations, clients working with financial planners, advisors guiding others, or leaders steering teams, pursue goals that are disconnected from their values, context, or long-term vision. Influenced by cultural pressures, emotional impulses, or unclear priorities, we often chase what looks good on paper but feels hollow in practice.
This book reframes success not as a checklist of outcomes but as a process of intentional design. It offers a framework for building systems, cultivating habits, and adopting mindsets that support sustainable, values-driven progress. Along the way, it addresses common internal barriers such as procrastination, perfectionism, and fear of failure, while also exploring the external pressures that can distort goal clarity, like information overload, shifting incentives, and organizational inertia.
Whether you're an individual looking to set more meaningful goals, a financial advisor helping clients define and pursue what matters, or a leader shaping culture and performance within a team or organization, The Goal Standard provides practical insights and tools to guide the way. It helps readers navigate the complex emotional, cognitive, and financial dimensions of goal pursuit, empowering them to move from scattered effort to focused, fulfilling action.
The Goal Standard addresses goal formation for:
At the end of each chapter are exercises for organizations and individuals geared to the topic covered in that chapter.
Key Topics Covered:
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