New Times, New Rules: Take Control of Your Farm Marketing

 
9781588745767: New Times, New Rules: Take Control of Your Farm Marketing

Before the bull market crop of 1995-1996, there was very little change in the markets overall. Prices had their typical up and down swings, but maintained pretty predictable price ranges. While markets were volatile and price ranges seemed wide, it was nothing in comparison to what has happened in the markets since.

Since then, the world of commodity marketing has changed dramatically. Crop yields and overall production potential have gone throughthe roof, while at the same time, demand has increased proportionately. The endresult is that, for most agriculture commodities, price ranges from high to lowhave doubled or even tripled.

As a result, the use of futures has a greater potential anda greater risk than ever before. A producer's marketing methods and approach must also change dramatically. The pain and loss of poorly executed marketing, as well as the rewards accrued from a professional marketing approach, are greater now than ever before.

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About the Author:

Scott Stewart received his Bachelor of Science degree in Agricultural Economics from Purdue University. Upon graduation, he became a market analyst for Top Farmers of America, an Agricultural publishing and market advisory firm. Mr. Stewart was quickly promoted to the position of Senior Market Analyst, responsible for market strategy and recommendations for publications that reached more than 200,000 farmers. Scott's impressive advisory track record brought him many clients and widespread national recognition.

In 1985, in response to the growing need farmers had for a market advisor who could also help to execute the clients' futures and options transactions, Scott and a business associate started Stewart-Peterson Group. Over the years, close client relationships and successful products and services helped Stewart-Peterson to achieve an annual growth rate of between15% and 30%.

Stewart-Peterson has over 25 registered Market Advisors who service both individual and commercial customers through its brokerage and professionally managed marketing programs.

In addition to his commitment to Stewart-Peterson clients, Scott is also actively involved in the agriculture and futures industry. He is Past President and board member of the National Introducing Brokers Association (NIBA), a member of the National Futures Association (NFA),a member of the NFA Hearing Committee, and a member of both the Chicago Mercantile Exchange and the Chicago Board of Trade Ag Advisory Committees.

He has testified on the agricultural and futures issues before the Senate Agricultural Committee, and on numerous occasions, before the Commodity Futures Trading Commission.

Scott's extensive experience in writing marketing advice, one-on-one consulting, innumerable speaking engagements and countless discussions with savvy farm marketers have heavily influenced his perspective on what works for farm marketers. These life-long experiences are what have led to his "New Rules" on farm marketing.

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Stewart, Scott W.
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