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Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.
· Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.
· Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.
· Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations.
· Extensive glossary helps students learn terms related to fashion marketing and merchandising.
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Book Description Goodheart-Willcox Co, 2009. Hardcover. Condition: New. 3rd. Seller Inventory # DADAX1590709187
Book Description Goodheart-Willcox, 2008. Condition: New. book. Seller Inventory # M1590709187
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Book Description Goodheart-Willcox, 2008. Hardcover. Condition: New. 3. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1590709187n
Book Description Goodheart-Wilcox Publisher, 2009. Hardcover. Condition: Brand New. 3rd edition. 672 pages. 11.00x8.75x1.25 inches. In Stock. Seller Inventory # zk1590709187