Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths

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9781590791899: Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths
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Every entrepreneur's dream is to create the next big name success story like Amazon.com, or Google. While everyone should dream big, the reality is that most startups fail precisely because they're trying to become the next big name success. The real secret to entrepreneurial success lies in Strategic Entrepreneurism where you design a company specifically to be acquired by a larger one.That's why the founder and CEO of several successful high-tech startup companies, multi-millionaire Jon Fisher, has written down his success principles. Strategic Entrepreneurism shows entrepreneurs how to design their companies towards the path of least resistance, maximum payoff, and lowest risk. Entrepreneurs will learn how to evaluate their business ideas; leverage technology to increase profits; choose strategic customers to insure their company's survival; generate revenue from their company's inception; and avoid competing against larger companies. Above all, Strategic Entrepreneurism explains the common pitfalls of starting a company and how to avoid them. These include the traps of growing too fast, focusing on the wrong product, and accepting too much funding from outside investors.

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From the Author:

The most acquisitive companies in the world must use formulaic processes to buy and integrate so frequently.  An entrepreneur's understanding of these processes increases the chance of a successful exit.

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"Jon is among the smartest and most exciting of the hundreds of entrepreneurs I've worked with as an investor."
Barry A. Newman
Venture Partner at Neocarta
Former Vice Chairman of the Technology Group at Bear Stearns
 
"Jon Fisher's book maps entrepreneurism like a wilderness expedition. A good read for start-up teams out of their comfort zone and in need of a compass."  
John C. Read
President & CEO - Outward Bound

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