The Shortcut to Persuasive Presentations - Softcover

Tracy, Larry

Softcover

ISBN 10: 1591097029 ISBN 13: 9781591097020

Publisher: BookSurge Publishing, 2003

Synopsis

No less an authority on communication skills than President Ronald Reagan described Larry Tracy as "an extraordinarily effective speaker." In this book, he provides the "real world" experience-based lessons in presentation skills that earned him such praise.

Like his acclaimed workshops for corporate executives and government officials, this book is based on the assumption that people who must improve their presentation skills, but are pressed for time, require a "shortcut," not lengthy books with numerous tips, checklists and page-filling anecdotes. This book provides precisely that: A succinct, timesaving method for busy people to become better, more persuasive speakers.

The system outlined in the book is a three step process: In Planning, you'll learn how to "Get to the Point" and intersect your objective with your audience's needs and problems through Larry's proven 3-1-2 System. You will also learn how to always have a "Plan B Presentation" ready for those occasions when your allotted time is reduced at the last minute. In Practicing, you'll learn how to hone your speaking skills, eliminate "uh's" and "Y'knows," and anticipate questions and objections before the presentation with a unique practice method. In Presenting, you'll learn to convert your nervousness to audience-connecting enthusiasm, and to develop and use visuals, including PowerPoint slides, so they complement, not distract from, your message. You'll learn as well how to employ your voice and body language to reinforce content, including the use of rhetorical devices to make your presentations eloquent, memorable and persuasive.

In summary, this book will show you how to organize and deliver your knowledge with laser-like intensity targeted to solving the problems of your various "audiences"-- Boards of Directors, shareholders, clients, customers, etc.-- so these audiences conclude that (1) what you are proposing is in their best interests, and (2) you are an outstanding speaker. This book has so much practical and proven advice, presented in a clear and easy-to-learn manner, that you will never need to buy another book on presentation skills.

About this title

About the Author

President Ronald Reagan described Larry Tracy as "An extraordinarily effective speaker." He was an Army colonel assigned to the State Department debating controversial foreign policy issues throughout the country. He is now cited as one of the top presentation skills trainers/coaches in the country in publications such as the Information Please Business Almanac and Sourcebook, published by Houghton-Mifflin, Best of the Best, published by Insight Publishing, and What to Say When... You're Dying on the Platform, published by McGraw-Hill.
     Larry's highly-acclaimed book, The Shortcut to Persuasive Presentations, published by Imprint Books, distills the techniques he teaches in his executive workshops, and is the text for the Oral Presentations Course at the Center for Leadership Education at Johns Hopkins University.
    He conducts his Presentation Skills in a Nutshell and Briefing the Boss workshops for corporations and government agencies, and trains corporate teams how to deliver winning oral presentations for government and commercial contracts. His coaching is not derivative classroom theory, but instead flows from his "real-world" experience. He served as Chief of the Defense Intelligence Agency's Presentations Branch--the Pentagon's top briefing team--responsible for daily intelligence presentations to the Chairman of the Joint Chiefs of Staff.  He supervised and coordinated over 500 of these multi-media, multi-screen briefings, and delivered almost 100 of them personally.
     Because of his speaking skills, the White House directed the Army to detail him to the State Department. He subsequently spoke and debated almost 400 times on controversial foreign policy issues before some of the most demanding, even hostile, audiences in the country, leading to the comment from President Reagan.
 

 

 

Edition details

• Publisher: BookSurge Publishing
• Publication date: 2003
• Language: English
• ISBN 10: 1591097029
• ISBN 13: 9781591097020
• Binding: Paperback
• Number of pages: 198