Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

3.93 avg rating
( 30 ratings by Goodreads )
 
9781591391234: Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
View all copies of this ISBN edition:
 
 

Robust methods to identify new growth opportunities

YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?

In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call MarketBusters” approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.

Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth:

Change the customer’s total experience: Make it simpler, faster, or more beneficial for customers to buy from you

Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors’

Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance

Anticipate or exploit industry shifts: Capitalize on changes before competitors do

Create a new market space: Trigger the emergence of a new market

Every marketbusting move is illustrated in practice through vivid company examples including cautionary tales that alert you to potential pitfalls you may encounter. Action-oriented tools and checklists provide concrete guidance in finding opportunities across your own business platform, executing your chosen move successfully, and exploiting new opportunities to maximize their bottomline impact. The book also provides guidelines for avoiding common implementation challenges and for developing the organizational alignment needed to smooth execution.

New opportunities for explosive growth are waiting to be unleashed. MarketBusters is the field guide you need to develop a reliable, robust approach to fueling continuous, profitable growth.

"synopsis" may belong to another edition of this title.

About the Author:

Rita Gunther McGrath is an Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Fred Sullivan Professor of Management at the University of Pennsylvania’s Wharton School. They are coauthors of The Entrepreneurial Mindset (HBS Press, 2000).

From Booklist:

McGrath and MacMillan, graduate business school academics, offer assistance to executives for improving growth and profitability, especially those seeking skills such as improving their decision-making ability, working with the reality that failure is linked to intelligent risk, and making sense of ambiguous information. To achieve growth and profitability, the authors suggest using market busters, actions they define as those a company can take to change the competitive game and bring markedly superior performance. Using tools, checklists, and examples, they present their five core strategies for developing market busters, which include transforming your customers' experience, transforming your firm's products and services, and exploiting shifts in your industry to maximize your advantage as opportunities emerge. Their 40 action steps underlying these core strategies include radically improving productivity, improving cash-flow velocity, changing the way assets are used, and helping your customers improve their cash flow and quality. Rather textbookish in approach, this book nevertheless contains much valuable information. Mary Whaley
Copyright © American Library Association. All rights reserved

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Rita Gunther McGrath; Ian C. Macmillan
Published by Harvard Business Review Press (2005)
ISBN 10: 1591391237 ISBN 13: 9781591391234
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press, 2005. Condition: New. book. Seller Inventory # M1591391237

More information about this seller | Contact this seller

Buy New
US$ 21.95
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

2.

McGrath, Rita Gunther; Macmillan, Ian C.
Published by Harvard Business Review Press
ISBN 10: 1591391237 ISBN 13: 9781591391234
New Hardcover Quantity Available: 1
Seller:
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press. Hardcover. Condition: New. 1591391237 Ships promptly from Texas. Seller Inventory # Z1591391237ZN

More information about this seller | Contact this seller

Buy New
US$ 25.48
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

McGrath, Rita Gunther and Macmillan, Ian C.
ISBN 10: 1591391237 ISBN 13: 9781591391234
New Hardcover Quantity Available: 1
Seller:
Tc Swiz
(Minneapolis, MN, U.S.A.)
Rating
[?]

Book Description Hardcover. Condition: New. Seller Inventory # HN9620172080

More information about this seller | Contact this seller

Buy New
US$ 21.50
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

McGrath, Rita Gunther/ Macmillan, Ian C.
ISBN 10: 1591391237 ISBN 13: 9781591391234
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New. Seller Inventory # 1591391237

More information about this seller | Contact this seller

Buy New
US$ 22.73
Convert currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, rates & speeds

5.

McGrath, Rita Gunther; Macmillan, Ian C.
Published by Harvard Business Review Press
ISBN 10: 1591391237 ISBN 13: 9781591391234
New Hardcover Quantity Available: 1
Seller:
Lakeside Books
(Benton Harbor, MI, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press. Hardcover. Condition: New. 1591391237 Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from us and you get great service as well as a great price! Your business is valued and your satisfaction is guaranteed!. Seller Inventory # OTF-S-9781591391234

More information about this seller | Contact this seller

Buy New
US$ 25.31
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

6.

Rita Gunther McGrath, Ian C. Macmillan
Published by Harvard Business Review Press (2005)
ISBN 10: 1591391237 ISBN 13: 9781591391234
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Harvard Business Review Press, 2005. Hardcover. Condition: New. Seller Inventory # DADAX1591391237

More information about this seller | Contact this seller

Buy New
US$ 25.93
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

7.

Rita Gunther McGrath, Ian C. MacMillan
Published by Harvard Business Review Press, United States (2005)
ISBN 10: 1591391237 ISBN 13: 9781591391234
New Hardcover Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Harvard Business Review Press, United States, 2005. Hardback. Condition: New. Language: English. Brand new Book. Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don't. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters"--approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth: * Change the customer's total experience: Make it simpler, faster, or more beneficial for customers to buy from you * Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors' * Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance * Anticipate or exploit industry shifts: Capitalize on changes before competitors do * Create a new market space: Trigger the emergence of a new market Every marketbusting move is illustrated in practice through vivid company examples--including cautionary tales that alert you to potential pitfalls you may encounter. Action-oriented tools and checklists provide concrete guidance in finding opportunities across your own business platform, executing your chosen move successfully, and exploiting new opportunities to maximize their bottomline impact.The book also provides guidelines for avoiding common implementation challenges and for developing the organizational alignment needed to smooth execution. New opportunities for explosive growth are waiting to be unleashed. MarketBusters is the field guide you need to develop a reliable, robust approach to fueling continuous, profitable growth. Seller Inventory # BTE9781591391234

More information about this seller | Contact this seller

Buy New
US$ 33.20
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Rita Gunther McGrath
ISBN 10: 1591391237 ISBN 13: 9781591391234
New Hardcover Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2005. Hardcover. Condition: New. Hardcover. If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and I.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 264 pages. 0.590. Seller Inventory # 9781591391234

More information about this seller | Contact this seller

Buy New
US$ 34.87
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

McGrath RG/MacMillan IC
Published by Harvard Business School Publishing India Pvt. Ltd.
ISBN 10: 1591391237 ISBN 13: 9781591391234
New Quantity Available: 5
Seller:
BookVistas
(New Delhi, India)
Rating
[?]

Book Description Harvard Business School Publishing India Pvt. Ltd. Condition: New. Seller Inventory # Harvard-9781591391234

More information about this seller | Contact this seller

Buy New
US$ 32.50
Convert currency

Add to Basket

Shipping: US$ 9.71
From India to U.S.A.
Destination, rates & speeds

10.

Ian C. Mac Millan,Rita Gunther Mc Grath
Published by Harvard Business School Publishing India Pvt. Ltd. (2005)
ISBN 10: 1591391237 ISBN 13: 9781591391234
New Hardcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, India)
Rating
[?]

Book Description Harvard Business School Publishing India Pvt. Ltd., 2005. Hardcover. Condition: New. If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters: strategic moves that dramatically reconfigure profit streams in an industry and upend conventional competition. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company`s existing business platform--if managers know where and how to look for them. Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found: the customer experience, reconfigured offerings and services, key metrics, industry dynamics, and emerging market shifts. The authors outline 40 specific market-busting moves and provide practical tools and checklists to help leaders determine the best move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively Printed Pages: 264. Seller Inventory # 73173

More information about this seller | Contact this seller

Buy New
US$ 37.38
Convert currency

Add to Basket

Shipping: US$ 9.71
From India to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book