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A Web portal is a special web site designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorised users. This book covers a wide range of issues relating to the use of portals in business.

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Dr Arthur Tatnall is Associate Professor in the Victoria Graduate School of Business at Victoria University, Melbourne, Australia. He holds bachelors degrees in science and education from the University of Melbourne, a Graduate Diploma in Computer Scienc

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9781591404392: Web Portals: The New Gateways to Internet Information and Services

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ISBN 10:  1591404398 ISBN 13:  9781591404392
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Book Description IGI Global, United States, 2004. Hardback. Condition: New. Language: English. Brand new Book. A Web portal is a special Website designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorized users. This book covers a wide range of issues relating to the use of portals in business. Seller Inventory # AAN9781591404385

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Book Description IGI Global, United States, 2004. Hardback. Condition: New. Language: English. Brand new Book. A Web portal is a special Website designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorized users. This book covers a wide range of issues relating to the use of portals in business. Seller Inventory # AAN9781591404385

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Book Description IGI Global, United States, 2004. Hardback. Condition: New. Language: English. Brand new Book. A Web portal is a special Website designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorized users. This book covers a wide range of issues relating to the use of portals in business. Seller Inventory # LIE9781591404385

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