Synopsis
A must-read for political candidates and anyone considering running for public office, Power of the Campaign Pyramid, by Ron Wallace and Wesley McCall, offers a proven step-by-step process for winning elections at the local and statewide level. For first-time candidates and veteran politicians alike, election season poses a bewildering gauntlet of challenges: organizing a campaign team, fundraising, filing deadlines, finance laws, voter outreach, speechwriting, interaction with the news media, and fending off opponents' attacks. It's no wonder so many candidates spend buckets of money and personal energy, and yet still fail to galvanize the electorate in their favor. There is a better way. In this one-of-a-kind new release, campaign consultants Wallace and McCall distill years of hard-won experience into a clear, concise, common-sense prescription for running an efficient, effective campaign and winning elections. With real-world examples, they explain how to identify and connect with the most important segment of voters, how to optimize the use of social media, and how to build and lead a winning campaign team. Throughout the book, the authors advocate for running a campaign based on honesty, fairness, facts, and integrity, a timely and welcome rejoinder to politics as usual.
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About the Author
Ron Wallace retired from UPS as president of UPS International, where he was deeply involved with government leaders and politicians throughout the U.S. and the world. For over ten years he has served with and manged numerous political campaigns, garnering a remarkable win rate. Power of the Campaign Pyramid draws heavily on Ron's experience conducting campaign orientations, analyses, and training. Ron's savvy and no-bones approach in both civic and business arenas have helped him serve effectively as chair of the Georgia Governor's Commission, He has also chaired or co-chaired more than thirty boards around the world prior to his retirement. Ron presently serves as a director on five boards and three charitable foundations. Wesley McCall has spent several years learning the ins and outs of political campaigns and elections. He began serving as a volunteer coordinator and grew to become a sought-after campaign manager. The ability to influence people through leadership and marketing was a major focus of study for several years while earning his bachelor's degree from Grand Canyon University. Wesley's steady leadership, marketing strategy, and strong conviction to stay about the fray have helped numerous candidates win elections with clear consciences.
Wesley devotes his time to his family and volunteering as a sitting board member with several community organizations and foundations. Wesley shares his success with his lovely wife, Jakima, and their son, Ian.
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